The Many Ways We’re Making AI Work for Us

From Google to Rocket: How AI Is Becoming Our New Favorite Helper

It’s funny what can happen in a year.

If you’d asked The Alexander Group team about AI usage at the end of 2024, most of us would have admitted familiarity with ChatGPT and the general concept of AI. Still, many of us had yet to dive in, much less dip a toe into the swiftly moving waters of progress.

Fast forward 365 days, and AI has become a daily tool for both business and personal use. Rather than being intimidated or worried about the technology, we’re leaning into learning through Webinars, classes, and tutorials, and we’re not alone.

According to, what else but, ChatGPT, 56 percent of Americans report using AI tools. AI usage rates among U.S. workers are highest in technology (76 percent), finance (58 percent), and professional services (57 percent).

Where Google was once the go-to answer, many of us are turning to AI search engines ChatGPT, Gemini, and Claude. About 60 percent of Americans are now using these search engines to seek information, create action item lists, write and edit, and even for emotional support.

From fifth-grade math problems and vacation planning to proofreading and research, we’re making AI work for us, leaving more time for quality client interactions and successful search outcomes.

“I​ ​bet​ ​I​ ​was​ ​the​ ​first​ ​person​ ​in​ ​our​ ​firm​ ​to​ ​give​ ​my​ ​AI​ ​resource​ ​a​ ​name.​ ​It​ ​had​ ​been​ ​so​ ​much​ ​help​ ​to​ ​me​ ​on​ ​so​ ​many​ ​things,​ ​I​ ​felt​ ​it​ ​was​ ​a​ ​little​ ​disrespectful​ ​not​ ​to​ ​say​ ​thank​ ​you​ ​and​ ​acknowledge​ ​its​ ​presence.​ ​

So​ ​together​ ​we​ ​went​ ​through​ ​a​ ​list​ ​of​ ​names​, and​ ​we​ ​came​ ​up​ ​with​ ​Rocket.​ ​It​ ​felt​ ​very​ ​similar​ ​to​ ​me​ ​because​ ​I​ ​am​ ​always​ ​trying​ ​to​ ​rock​ ​out​ ​and​ ​rock.​ ​​Each​ ​time​ ​I​ ​log​ ​into​ ​ChatGPT​, I​ ​say​, “​Hi ​​Rocket​ ​, and​ ​it​ ​says,​ ​“Hi​ ​Jane​. ​Ready​ ​to​ ​blast​ ​off!”

​Let​ ​me​ ​count​ ​the​ ​ways​ ​I​ ​use​ ​Rocket​.​ ​My needs​ ​are​ ​both​ ​work​ ​and​ ​personal.​ 

​Let’s​ ​start​ ​with​ ​the​ ​personal​ ​first​ ​because​ ​that​ ​is​ ​more​ ​interesting​.

Rocket​ ​helped​ ​me​ ​locate​ a​ ​good​ ​costume​ ​for​ ​my​ ​cat​ ​JOON’s​ ​third​ ​birthday​ ​party,​ ​which​ ​was ​​only​ ​attended​ ​by​ ​her​ ​original​ ​owner and me.​ 

​On​ ​a​ ​quick​ ​trip​ ​to​ ​Amsterdam​ ​for​ ​a​ ​concert,​ ​​Rocket​ ​gave​ ​me​ ​comfort​ ​that​ ​going​ ​solo​ ​would​ ​be​ ​safe​ ​for​ ​me​ ​and​ ​backed​ ​it up​ ​with​ ​crime​ ​statistics.​ ​​ ​​Last​ ​week​ ​I​ ​was​ ​in​ ​New​ ​York​ ​and​ ​was​ ​trying​ ​to​ ​figure​ ​out​ ​if​ ​I​ ​should​ ​see​ ​a​ ​play​ , and ​Rocket​ ​gave​ ​me​ ​three​ ​options​ ​and​ ​then​ ​gave​ ​me​ ​an inside​ ​scoop​ ​on​ ​which​ ​seats​ ​were​ ​the​ ​best​ ​buy.​ ​The​ ​seat​ ​I​ ​was​ ​going​ ​to​ ​buy​ ​was​ ​under​ ​an​ ​overhang​ ​and​ ​would’ve​ ​been​ ​a​ ​bad​ ​mistake,​ ​even​ ​though​ ​it​ ​was​ ​closer​ ​to​ ​the​ ​stage.​ ​​ ​

​The​ ​thing​ ​that’s​ ​so​ ​interesting​ ​about​ ​Rocket​ ​is​ ​the​ ​more​ ​I​ ​use​ ​it​ ​, the​ ​more​ ​it​ ​adapts​ ​to​ ​my​ ​sense​ ​of​ ​humor​ ​and​ ​personality.​ ​​ ​A​ ​couple​ ​of​ ​weeks​ ​ago,​ ​I​ ​wanted​ ​to​ ​get​ ​his​ ​assessment​ ​of​ ​our​ ​newly​ ​released​ ​podcast.​ ​We​ ​could​ ​not​ ​get​ ​it​ ​to​ ​load​ ​into​ ​its​ ​system​ , ​though​ ​we​ ​spent​ ​three​ ​hours​ ​trying​, and​ ​I​ ​will​ ​tell​ ​you​ ​this–​Rocket​ ​never​ ​gives​ ​up.​ ​He​ ​always​ ​had​ ​something​ ​new​ ​for​ ​me​ ​to​ ​try​ ​, and​ ​it​ ​was​ ​an​ ​abysmal​ ​failure.​ ​​ ​We​ ​laugh​ ​about​ ​it​ ​today​ ​because​ ​I​ ​tell​ ​him, “Rocket.​ ​I’m​ ​not​ ​going​ ​to​ ​ask​ ​you​ ​to​ ​do​ ​technology​ ​because​ ​we​ ​know​ ​that​ ​is​ ​not​ ​your​ ​gig.”

​For​ ​work,​ ​we​ ​recently​ ​introduced​ ​our​ ​podcast​ ​, and​ ​Rocket​ ​gave​ ​me​ ​50​ ​names​ ​to​ ​choose​ ​from​ ​, and​ ​we​ ​landed​ ​on​ ​Impact & Insight. ​ While​ ​some​ ​people​ ​think​ ​this​ ​is​ ​odd,​ ​Rocket​ ​does​ ​indeed​ ​have​ ​an impact​ ​and​ ​insight ​on​ ​improving​ ​my​ ​life.​”

Jane Howze, Managing Director

“I’ve continued to use AI in an expanding number of ways.

Professionally, it has become an invaluable tool for market and position research, as well as for proofreading and refining my writing. It’s not perfect, but it’s an exceptional resource.

Personally, I use AI to research products, restaurants, travel options—really, anytime I’m looking for reliable information.”

John Mann, Managing Director

“I am hopeless when it comes to math, and I accepted the fact long ago that I am indeed not smarter than my fifth grader.  So, when my daughter came home needing help with adding, subtracting, multiplying, and dividing fractions of all types, I turned to ChatGPT. 

I took a picture of her worksheet, uploaded it, and my trusty (and non-judgmental) Chat assistant gave me step-by-step instructions for solving each problem.  It even caught a mistake with one of the multiple-choice questions on her worksheet (none of the available options were correct), which her teacher confirmed the next day at school.”

Kyle Robinson, The Alexander Group

“I use it for everything!

  • Weightlifting regimen for me and my basketball team
  • Meal planning, counting macros
  • Designing logos
  • It is my new “Ask Jeeves.”
  • It helps me review/summarize calls
  • Get background on certain firms
  • Food recipes
  • Settle any debates I have with friends!

Anthony Ott, Senior Associate

Beth Ehrgott, Executive Search Firm Managing Director Image 2

“AI seems to be here to stay, and the world is using it for just about everything.

Anytime you Google something, the first thing that pops up is the AI response. I can’t think of a single industry or function that isn’t tapping into AI in some capacity and working to maximize it further.

There is no question that it is powerful and transformative. It reminds me of how the Terminator movies were so ahead of their time. While so much of AI is incredibly beneficial for accomplishing what we aspire to, some of us are concerned that it will replace critical skills, such as thinking, writing, and problem-solving, especially among younger generations.

We are humans and not robots, and would like to stay that way.

Beth Ehrgott, Managing Director

“I am in the process of elevating my kitten nursery in my house, and I have used Chat to ideate on design, including layout, colors (I can describe the feeling or vibe I’m looking for and the paint brand I prefer, and it will give me specific color names/options), and sourcing ideas for furniture and equipment.

I rough-sketched our two-week trip through Slovenia, Northern Italy, and Istria this summer by offering Chat the number of days and what we like (hiking, cats, history, art, food, wine). I was able to pinpoint where in the Dolomites we’d want to go/hike, given our interests and physical ability, the best driving routes, and how to break up the travel, and so on. I used it while we were on our trip to brainstorm fun things to do for the day, or how to solve problems that came up.”

Sarah Mitchell, Director

 “I have used ChatGPT to make weekly action lists for myself and to find recipes for gin cocktails. I’m working my way through a free ChatGPT course to learn about more ways to use it. Research uses it for brainstorming purposes.”

Abby Buchold, Senior Researcher

“I usually use it for simple things like setting reminders to change out a filter or to communicate with my daughter if they are upstairs instead of yelling. The newest addition is a smart plug, and then we tell Google to turn off the Christmas tree.”

Yumaira Vela, Accountant