Intelligence Archives - Page 4 of 6

How is DEI Changing - Leaders discus DEI

Key Points:

How is DEI changing? Many companies are moving towards more subtle, “Quiet DEI” initiatives, continuing their commitment to diversity without explicitly labeling it as DEI.
There is a continued leadership commitment to DEI. Despite reduced public enthusiasm, many C-suite leaders remain dedicated to promoting DEI values within their organizations.
Evolving DEI Strategies include a focus on organically integrating diversity efforts into broader business practices to better capture everyday workplace cultures.

Peruse the headlines, and it seems the Diversity, Equity, and Inclusion (DEI) movement has moved on—at least for now.

The roster of companies distancing themselves from DEI hiring and practices is a Who’s Who of familiar names—Zoom, Home Depot, DoorDash, Tractor Supply, and Lyft. Social and cultural tastemakers Meta, Tesla, and X join the mix of major corporations that cut DEI teams by 50 percent or more in 2023.

It’s a far cry and a fast fall from the surge of DEI hiring and policies established in the wake of George Floyd’s 2020 death. Whether moved by altruism, public pressure, or even economic gains, American companies prioritized racial equality, building teams dedicated to diversity, equity, and inclusion.

Evolution of DEI Practices

The push for DEI rose to public consciousness in 2020, but its roots are embedded in the Civil Rights movements of the 1950s and 1960s. Affirmative action and equal employment legislation such as Title VII of the Civil Rights Act of 1964, the Equal Pay Act of 1963, and the Age Discrimination in Employment Act of 1967 were the foundation for DEI, setting the stage for future growth.

.Fast forward 65 years, and you can see how DEI is changing in practice in academia and corporations worldwide.

The Supreme Court’s 2023 decision overturning affirmative action in college admissions fueled the DEI pushback, creating a domino effect throughout academia.

Shifts in Diversity, Equity, and Inclusion Initiatives in Education

The Chronicle of Higher Education tracks how DEI is changing through legislation and found state legislators have introduced at least 65 anti-DEI bills since 2023. Florida, North Carolina, South Dakota, Tennessee, and Texas have passed legislation that prohibits colleges from having diversity, equity, and inclusion offices or staff and bans mandatory diversity training, among other things.

The decision also prompted executives nationwide to reexamine their diversity, equity, and inclusion programs, resulting in the disbanding of programs and internal DEI hires.

Adjustments in DEI Implementation in the Corporate Sector

Most recently, Tractor Supply Co., the largest rural lifestyle retailer in the U.S., took a public step back from its robust DEI policies, citing customer feedback as the reason for eliminating its carbon emissions goals and DEI programs.

With its highly respected board and management group and legacy of community engagement, the company made the decision out of respect for its customers, who include recreational farmers, ranchers, homeowners, gardeners, and pet enthusiasts.

In a press release on June 27, 2024, Tractor Supply Co. said, “We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart.”

The company listed five key changes in the release, including “…eliminating DEI roles and retiring our current DEI goals while still ensuring a respectful environment” and “no longer submitting data to the Human Rights Campaign.”

Tractor Supply Co. isn’t alone in its DEI shift.

Changing Trends in DEI Approaches in Workplace Settings

Washington Post reporter Taylor Telford disclosed that Zoom’s chief operating officer Aparna Bawa told employees the company would replace its internal DEI team with DEI consultants who would “champion inclusion by embedding our values…directly into our people programs rather than as a separate initiative” according to a Jan. 29 memo.

Elon Musk, the billionaire owner of X, Tesla, and SpaceX, echoed the sentiments of billionaire investor Bill Ackman, who shared his thoughts about DEI on X, calling it “inherently a racist and illegal movement in its implementation even if it purports to work on behalf of the so-called oppressed.” 

Musk followed Ackman’s post with his own, saying, “DEI is just another word for racism. Shame on anyone who uses it. DEI, because it discriminates on the basis of race, gender, and many other factors, is not merely immoral, it is also illegal.”

Data from the job search site Indeed further supports how DEI is changing. There is a decline of dedicated DEI policies with a 23 percent decline in job postings with “DEI” in the title or description between November 2022 and November 2023.

The Pew Research Center data shows how the political fault lines reflect the country’s thoughts about DEI. The Pew survey found that 78% of Democratic and Democratic-leaning workers say focusing on DEI at work is a good thing, compared with 30% of Republican and Republican-leaning workers.

How Is DEI Changing or Expanding?

So that’s it, then? Is DEI done? After all, Musk said DEI is immoral, and data shows a reverse in hiring, so it must be true.

Well, not exactly.

Despite data and the change in hiring, many companies are pursuing Quiet DEI, reframing efforts without using acronyms.

A November 2023 survey conducted by Littler Mendelson P.C., the largest global law practice devoted to representing management in employment, employee benefits, and labor law matters, revealed that despite the gloom and doom of the headlines, the C-suite is still actively pursuing and expanding its diversity, equity, and inclusion strategies.

More than 300 C-suite executives, including Chief Executive Officers, Chief Legal Officers, and Chief Diversity Officers representing a diverse range of industries and company sizes, responded to the survey, which shed light on DEI’s future.

Highlights include the following:

More than half of U.S. executives say their organizations have expanded their diversity, equity, and inclusion strategies over the past year despite an increased backlash against broader diversity initiatives.
57% of C-suite executives in the U.S. said they had grown their diversity commitments over the past 12 months, even as 59% reported growing opposition to diversity programs in the U.S. following the U.S. Supreme Court’s decision to roll back affirmative-action college admissions policies in June 2023.
91% of C-suite leaders say the Supreme Court rulings have not lessened their prioritization of DEI.

“Most of the business leaders with whom I speak across the professional services and nonprofit sectors continue to support a broad definition of diversity, equity, and inclusion that rejects the echo chambers of old and capitalizes on how the differences make them stronger,” said Amanda K. Brady, Managing Director and Chief Client Officer, The Alexander Group.

Transition of DEI Programs Should Be Straightforward

There is room for improvement, or rather clarity of program execution. Thirty-five percent of the executives said their organizations need clear plans and goals relating to DEI initiatives.

The survey revealed the most popular initiatives tend to be straightforward and established. These include providing training and professional development opportunities to diverse employees and providing organization-wide DEI or “implicit bias” training and educational resources, which have already been implemented or are in the planning stages at 77% of organizations.

About three-quarters of executives (73%) also say their organizations already provide or plan to develop mentorship opportunities for diverse employees.

This data rings true for Jane Howze, Managing Director of The Alexander Group. She has experienced multiple shifts across the executive recruiting landscape throughout her career and says DEI hiring practices may currently look different, but they have taken root.

“Our firm has seen many trends over its 40-year history, and the pendulum always swings back. While there may be a pause in highlighting DEI initiatives, you must think about it in the long term, and we do,” Howze said.

How Diversity, Equity, and Inclusion are Evolving To Stay In Place

Growing DEI effectively is undoubtedly an evolving process. Caroline Wanga, President and CEO of Essence Ventures, Co-Founder of WangaWoman, and former Chief Culture, Diversity, and Inclusion Officer at Target, thinks it’s time for corporate DEI efforts to take a step back and ask critical questions.

These are Wanga’s five prompts for reframing the corporate DEI discussion:

1. Do your workplace policies give individuals permission to express themselves and ask for what they need?

For the amount of time I invested in being in all the right places for DEI, none of my numbers moved because I was there. My numbers moved when people saw me come to work with dreadlocks and finally started wearing their vacation braids to work.”

2. Do your mentorship programs pair employees based on their appearance or the deeper qualities they need to succeed?

Corporate America mentorship should be aligned to the needs of the person and the best person who can give them that. What they happen to look like should not be a factor in whether they’re a good mentor.”

3. Does your workplace offer space for employees to truly listen to each other?

We were teaching everybody how to come out and say stuff that makes people uncomfortable… What we forgot to do is teach people how to listen to it.”

4. Do your DEI programs foster personal accountability and action?

The next time you use the word ‘ ’instead of saying I need DEI to do this, or I’m worried that DEI is doing this, take out the word ‘ ’and put your name and see how you feel. Because if you’re not doing it, I don’t care about DEI.”

5. Are your DEI initiatives primarily for meeting business objectives or creating a more humane workplace?

DEI is not about ‘How many of this do you have? ’DEI is not about meeting goals. DEI is about teaching people how to get in touch with what they are good at.”

Bottom line in answer to “How is DEI changing in the future?”

DEI initiatives aren’t going anywhere.

“The firms I have spoken to indicated they are doubling down on their DEI initiatives,” said John Lamar, Managing Director of The Alexander Group. “Prioritizing diversity in their workforce, leadership, and client engagements will continue, as will efforts on creating an inclusive workplace culture.”

Transformations in DEI Strategies and Progression of DEI Efforts By Executive Leadership

The evolution of Diversity, Equity, and Inclusion (DEI) efforts highlights that while public enthusiasm for DEI may have declined, these initiatives are far from over. Many organizations are transitioning to a more discreet, “Quiet DEI” approach, showing continued individual leadership commitment despite broader corporate pullbacks. Leaders remain dedicated to organically embedding DEI principles into business practices, underscoring the importance of diversity as a long-term goal. As DEI strategies adapt, the focus shifts toward sustainable integration that reflects the fundamental values of leadership and employees.

Moving forward, consider how your organization can continue to prioritize diversity, equity, and inclusion in the evolving workplace landscape. Whether through quiet initiatives or more visible commitments, DEI should remain integral to leadership strategy. Connect with us to learn more about integrating DEI seamlessly into your business practices.

As one Chief Strategy Officer explained, “I am responsible for nothing and accountable for everything.” Because the CSO is a relatively new role, it has yet to develop a consensus definition. In a recent survey, Deloitte found that 37 percent of the CSOs they surveyed revealed that strategy has existed as a formal function for less than five years at their organization. Deloitte published a white paper describing six distinct roles of a CSO:

The Advisor, who translates the various perspectives of the organization’s senior leadership into a comprehensive corporate strategic plan.
The Sentinel, who monitors the market for changes that could impact their organization’s ability to remain competitive and have medium- and long-term scenario plans in place.
The Banker who addresses lapses in business development opportunities, drives Mergers & Acquisitions (M&A;) deals, licensing deals, and venture capital investments that support the strategic plan.
The Engineer who ensures that the organization’s various business units effectively execute the strategic plan.
The Chief of Staff, who is a liaison between the CEO, outside contractors, and consultants. They drive projects forward and communicate the strategy to internal stakeholders.
The Special Projects Leader, who evaluates adjacent markets and executes strategic objectives such as geographic expansion.

The Characteristics of a Successful CSO

The characteristics of a successful CSO are as varied as the role’s responsibilities. Ernst & Young surveyed numerous executives to understand what it takes to be a successful Chief Strategy Officer. Most importantly, a CSO needs to have a good relationship with their CEO. The two need to be on the same page as the organization’s overall strategy, and a CSO must challenge their CEO when their ideas do not align with the plan.

A CSO also needs to have a sound working knowledge of financial best practices to foster a good working relationship with their organization’s Chief Financial Officer. A well-developed strategy that does not have a financial foundation is ultimately an exercise in futility. A successful CSO must also be up-to-date with the latest advances in technology and collaborate with their Chief Information Officer to develop new ways to leverage technology to achieve their organization’s long-term goals.

In addition to developing and maintaining good working relationships with their fellow senior executives, an effective CSO needs their role clearly defined with a scope appropriate for their company’s size. A CSO needs to know what is and isn’t under their purview, which must also be communicated and agreed upon by the other members of the senior executive team. A consensus among the executive team will prevent any feelings of encroachment on their respective duties.

What is the career trajectory for someone in the chief strategy officer role?

Career Progression for the CSO

For many organizations, the strategy department is used as a way to identify top talent and to prepare young managers for long-term success. Concurrently, many Chief Strategy Officers are moved into Profit & Loss (P&L;) executive positions within the company, based on the knowledge they have gained by working closely with line leadership to develop strategies. According to a survey conducted by Boston Consulting Group, “although only 41 percent of CSOs sit on the executive committee or management board, they do tend to rise in the executive ranks, with 67 percent either becoming the head of a business unit or taking on another role on the executive committee.”

Deloitte’s 2020 survey of Chief Strategy Officers confirmed this natural progression. While 48 percent of CSOs surveyed said they wanted to ascend to the CEO role within five years, it is rare to be promoted directly to that position. The most well-known progression from CSO to CEO was PepsiCo’s former Chairman and CEO, Indra Nooyi, who previously served as the company’s Vice President of Strategy Development. After seven years in the role, she was promoted to Chief Financial Officer then Chief Executive Officer in 2006.

Some roadblocks for a CSO progressing to CEO are practical operational and P&L; management experience. Since the focus of the CSO role is long-term, success or failure in the role cannot be determined for many years. For these reasons, many strategy professionals move on to become line executives.

As the world works to move on from a pandemic that rocked the global economy, organizations must adapt to an ever-changing global marketplace, and the role of chief strategists has become more critical with each new challenge. The Chief Strategy Officer’s job is to predict what other challenges lay just over the horizon and how to best position their organization to remain competitive and achieve long-term success.

Anyone who has ever been involved with a not-for-profit will at some point be asked to serve on a search committee or lead a search committee’s search for a new CEO/President or senior officer. We have written previously about the responsibilities of search committee members and how candidates can prepare for a search committee interview but wanted to take a deeper look at the role of the Search Committee Chair. We turn to Steve Taylor, a leader in the not-for-profit community for nearly 30 years, who is currently serving as Executive Vice President and Chief Mission Officer of the Arthritis Foundation. Steve recently chaired the search committee for the President & CEO of the National Health Council which has been widely viewed as a well-run search with an outstanding result. Below, Steve answers the questions we are frequently asked as not-for-profits recruit using search committees.

How big should a search committee be?

I believe the ideal size is seven, including the Chairman who should also have a vote. You could possibly do nine or five, but frankly, if the Committee becomes too large, it can be hard to coordinate schedules. You have too many opinions in the discussions, and you want every voice to be heard. You’ll also want to make sure it’s an odd number; that way there is no tie.

Who should be on a search committee?

Much of it depends on the position. Ideally, one to three members of the Executive Committee should be on the Search Committee and supplement that with volunteers who represent different parts of the organization. I recommend looking at the various responsibilities of the position you are trying to fill. Which volunteers can best represent and understand these responsibilities? The key to a successful search committee is that you want members with perspective but who are not living in the past. On the other hand, you don’t want search committee members being so free-spirited they are substituting their vision for that of the Board’s.

The ideal Search Committee member understands the history of the organization as well as its future vision.

And that is what is so important when selecting volunteers to serve on a search committee: they need to be familiar [with] and embrace the Board’s vision for the organization and also represent different constituencies of the organization.

Should current employees sit on a search committee?

That is a question that many organizations wrestle with. Sometimes it can make sense, especially when you have long-term employees who understand the organization. But this is not a choice without challenges.

If there are internal candidates for the position, it can be difficult to ask a colleague [to] make an unbiased choice.
Secondly, a staff member on the Committee may not have the strategic view of the organization that a high-ranking volunteer or board member will have.
Thirdly, it can be sensitive for an employee to be involved in salary discussions involving the successful candidate.

What I typically recommend is that one of the Search Committee members serve as a liaison to a group of employees/staff. On the recent search I led for the National Health Council, I personally maintained contact with the senior leadership team. While I did not discuss individual candidates, I asked the search firm to solicit their opinions for the type of leaders we were seeking, and I communicated to them on the progress of the search.

Who selects the search firm, and what should be considered?

I can’t overemphasize the importance of a strong partnership with the search firm. You want it to be a partnership, not just a firm presenting resumes. The Chair should have meaningful input on selecting the search firm because they’ll be the one working [most] closely with them. Of course, the Search Committee reviews proposals and meets with a small number of finalists. But ultimately the Chair of the Search Committee should have a strong voice in selecting a search firm.

For me, it was critical that the search firm had experience in organizing and administratively providing infrastructure to the committee so that I and the Committee could focus on the candidates.

I also believe the Chair shouldn’t rely on the Search Committee or search firm to do all of the coordination. There will be times that it is important for the Chair to jump in to either facilitate meetings or deal with scheduling or personnel challenges. The search firm should be willing to do more than just conduct the search as many members of a search committee have full-time jobs.

I advise my colleagues running search committees to be very specific with what you would like the search firm to do.

Do you want them to:

Attend search committee meetings?
Set the agenda for search committee meetings?
Provide interview questions?

I believe you need a search firm to do anything the Search Committee and its Chairman cannot or do not want to do because of time restraints.

It is a given that a search firm needs to have a robust Rolodex, but I’m still trying to figure out how to evaluate that. [laughing] What you can evaluate is recent searches a search firm has conducted for similar positions. As we evaluated search firms, some listed searches they conducted more than a decade ago! That was a lifetime ago in the not-for-profit world.

And finally, I believe you need to find a search firm that is upfront and honest with you about who the lead staff will be—and that you have the opportunity to meet with that lead staff to ensure compatibility and understanding of the process you envision—before you finalize your selection on a firm.

What allowances did you make during COVID in the most recent search you chaired?

Overall, it worked out well. In certain ways, the process moved more efficiently given the Search Committee met by Zoom and the candidates were interviewed by the search firm and us for first-round interviews by Zoom. One advantage we had as a search committee is that we all knew each other—some better than others—but this familiarity allowed us to work together well virtually.

Once we narrowed the process to our finalists, we asked them to meet face to face, of course, social distancing, wearing masks, etc. with another search committee member and me. Despite adapting to video conferencing, meeting the candidate in person makes a big difference. To have a candidate being willing to invest the time, to travel to a meeting, meet a group of people, some in person, some virtually, was critical to the final steps of our process.

We were able to observe how they handled themselves in the middle of a pandemic, watch how they coordinated their presentation, and even how they arranged the papers on the conference table. In a virtual interview, you have no idea if the candidate has sticky notes all over their computer screen providing possible hints to questions. That was important to us because that’s what the job is going to be (ultimately): face-to-face meetings working with different constituencies and being able to communicate and think on their feet. Interestingly, I believe we would have ended up with the same candidate if we had conducted the search before COVID.

How do you, as a search committee chair, handle candidate withdrawals and surprises?

As a search committee chair or member, you understand that many of the candidates currently are in good positions, and you are hoping to attract them to your organization. You can’t get too nervous about that. It is part of the process. You reach for candidates, and some you attract, and some you lose. And if a candidate pulls out, I believe it’s better that they do it in the search process rather than later.

As for the second part of your question, as Chair, you have to be flexible, responsive, and nimble because issues arise that need to be acted on quickly. Several times, I had to reach out to Committee members individually to keep the process moving either because an issue arose on a Friday night or there was simply not the time to call a full committee meeting. You establish that at the beginning of the search so there is no misunderstanding. In every search, there may be small decisions made either by the chair or by a smaller group on the committee, because trying to get everyone together all the time isn’t possible, but ultimately the big decisions are made as a group.

How much time does it take to do a good job?

The time required ebbs and flows during the search. If you have a good search firm, as we did in using The Alexander Group, there’s less time initially because you allow them to do the search and trust their judgment on the candidates they’re presenting. The search committee chair is then free to focus on the higher-level items most important to finding the right candidate. Once the interview process is underway, you will need to be available for the search committee, search firm, [and] staff as the process unfolds. There is a significant time commitment required for the Chair. The organization needs someone who can make that time commitment because, if it is not a priority, you’ll never finish the search.

Who should be the Chair?

Choosing the right search committee chair is critical to a successful search. It needs to be a leader in the organization who understands its past but also understands the future vision of the organization. It does not have to be the current board chair. It could be a past board chair who might have more time because they’re not the current board chair. It is important that the chair can lead without supervision and is trusted by the board.

Summer travel season has arrived and with it comes opportunities to catch up on New York Times bestsellers, beach reads, and books for personal growth written by modern thought leaders. This holiday weekend, Alexander Group team members are sharing the books they are reading for pleasure, personal enrichment and professional development.

Our Favorite Personal Development Books

From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life by Arthur C. Brooks

Cover or personal growth book From Strength to Strength

Recommended by: John Lamar, Managing Director

Book Description:

Many of us assume the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our decline, and the more painful it is when it occurs.

What can we do, starting now, to make our older years a time of happiness, purpose, and yes, success?

At the height of his career at the age of 50, Arthur Brooks embarked on a seven-year journey to discover how to transform his future from one of disappointment over waning abilities into an opportunity for progress. From Strength to Strength is the result, a practical roadmap for the rest of your life.

Drawing on social science, philosophy, biography, theology, and Eastern wisdom, as well as dozens of interviews with everyday men and women, Brooks’ books for personal growth show us that true life success is well within our reach. By refocusing on certain priorities and habits that anyone can learn, such as deep wisdom, detachment from empty rewards, connection and service to others, and spiritual progress, we can set ourselves up for increased happiness.

Tom Lake by Ann Patchett (narrated by Meryl Streep)

Tom Lake is on the TAG list of books for personal growth

Recommended by: Jean Lenzner, Managing Director

Managing Director Jean Lenzner is a voracious reader and the ultimate TAG source for book recommendations from every literary genre, not just books for personal growth.

Audiobook Description:

In the spring of 2020, Lara’s three daughters return to the family’s orchard in Northern Michigan. While picking cherries, they beg their mother to tell them the story of Peter Duke, a famous actor with whom she shared both a stage and a romance years before at a theater company called Tom Lake. As Lara recalls the past, her daughters examine their own lives and relationship with their mother, and are forced to reconsider the world and everything they thought they knew.

Tom Lake is a meditation on youthful love, married love, and the lives parents have led before their children were born. Both hopeful and elegiac, it explores what it means to be happy even when the world is falling apart. As in all of her novels, Ann Patchett combines compelling narrative artistry with piercing insights into family dynamics. The result is a rich and luminous story, told with profound intelligence and emotional subtlety, that demonstrates once again why she is one of the most revered and acclaimed literary talents working today

“I would gladly listen to anything with Meryl Streep as the narrator. This explores love, family dynamics and the lives people lived before marriage.”

The Women by Kristen Hannah

Books for personal growth: The Women book by Kristin Hannah

Favorite Fiction Empowerment Book Description:

Women can be heroes. When twenty-year-old nursing student Frances “Frankie” McGrath hears these words, it is a revelation. Raised in the sun-drenched, idyllic world of Southern California and sheltered by her conservative parents, she has always prided herself on doing the right thing. But in 1965, the world is changing, and she suddenly dares to imagine a different future for herself. When her brother ships out to serve in Vietnam, she joins the Army Nurse Corps and follows his path.

As green and inexperienced as the men sent to Vietnam to fight, Frankie is overwhelmed by the chaos and destruction of war. Each day is a gamble of life and death, hope and betrayal; friendships run deep and can be shattered in an instant. In war, she meets—and becomes one of—the lucky, the brave, the broken, and the lost.

But war is just the beginning for Frankie and her veteran friends. The real battle lies in coming home to a changed and divided America, to angry protesters, and to a country that wants to forget Vietnam.

“A young American woman coming of age novel set against the backdrop of the of the Vietnam War.”

Crooked by Nathan Masters

Favorite Non-Fiction Personal Growth Book Description:

Many tales from the Jazz Age reek of crime and corruption. But perhaps the era’s greatest political fiasco—one that resulted in a nationwide scandal, a public reckoning at the Department of Justice, the rise of J. Edgar Hoover, and an Oscar-winning film—has long been lost to the annals of history. In Crooked, Nathan Masters restores this story of murderers, con artists, secret lovers, spies, bootleggers, and corrupt politicians to its full, page-turning glory.

Newly elected to the Senate on a promise to root out corruption, Burton “Boxcar Burt” Wheeler sets his sights on ousting Attorney General Harry Daugherty, puppet-master behind President Harding’s unlikely rise to power. Daugherty is famous for doing whatever it takes to keep his boss in power, and his cozy relations with bootleggers and other scofflaws have long spawned rumors of impropriety. But when his constant companion and trusted fixer, Jess Smith, is found dead of a gunshot wound in the apartment the two men share, Daugherty is suddenly thrust into the spotlight, exposing the rot consuming the Harding administration to a shocked public.

Determined to uncover the truth in the ensuing investigation, Wheeler takes the prosecutorial reins and subpoenas a rogue’s gallery of witnesses—convicted felons, shady detectives, disgraced officials—to expose the attorney general’s treachery and solve the riddle of Jess Smith’s suspicious death. With the muckraking senator hot on his trail, Daugherty turns to his greatest weapon, the nascent Federal Bureau of Investigation, whose eager second-in-command, J. Edgar Hoover, sees opportunity amidst the chaos.

“Jazz Age story of corruption and scandal perpetrated by our most corrupt US Attorney General and a US senator who goes against all odds in his fight to bring him down, while also documenting the rise of J. Edgar Hoover. Hard to believe this book is non-fiction.”

Free Food for Millionaires by Min Jin Lee

Cover art for Free Food for Milliionaires by Min Jin Lee

Recommended by: Sarah Mitchell, Director

Book Description:

Meet Casey Han: a strong-willed, Queens-bred daughter of Korean immigrants immersed in a glamorous Manhattan lifestyle she can’t afford. Casey is eager to make it on her own, away from the judgements of her parents’ tight-knit community, but she soon finds that her Princeton economics degree isn’t enough to rid her of ever-growing credit card debt and a toxic boyfriend. When a chance encounter with an old friend lands her a new opportunity, she’s determined to carve a space for herself in a glittering world of privilege, power, and wealth—but at what cost?

Set in a city where millionaires scramble for the free lunches the poor are too proud to accept, this sharp-eyed epic of love, greed, and ambition is a compelling portrait of intergenerational strife, immigrant struggle, and social and economic mobility. Addictively enjoyable, Min Jin Lee’s bestselling debut Free Food for Millionaires exposes the intricate layers of a community clinging to its old ways in a city packed with haves and have-nots.

“I’m always reading fiction! I try to read for an hour every night before bedtime – my brain appreciates going somewhere a little less real at the end of the day before sleep. Up next in my queue is Free Food for Millionaires by Min Jin Lee. She wrote Pachinko – I read that book last year and never got it out of my mind. Right behind it is South of the Border, West of the Sun by Haruki Murakami, one of my top five novelists of all time.”

Never Lie by Freida McFadden

Recommended by: Abby Buchold, Senior Research Associate

Book Description:

Two newlyweds are searching for their dream house visit the remote home of a renowned psychiatrist who disappeared four years prior. They wind up stuck there overnight due to a bad snowstorm. While looking for something to read to pass the time, Tricia finds a secret room containing audio transcripts for all of the doctor’s patients. Tricia listens to the tapes and discovers the horrific events leading up to Dr. Hale’s disappearance. All will be revealed when she listens to the final tape.

“I have not gotten very far into the book yet, but I’m thinking it will be a good mystery for summer with plenty of twists and turns.”

The 5 Languages of Appreciation in the Workplace by Gary Chapman and Paul White

Books for Personal Growth: The 5 Languages of Appreciation in the Workplace

Recommended by: Jodi Smith, Manager of Administration Support

Book Description:

Dramatically improve workplace relationships simply by learning your coworkers’ language of appreciation.

This audiobook will give you the tools to improve staff morale, create a more positive workplace, and increase employee engagement. How? By teaching you to effectively communicate authentic appreciation and encouragement to employees, co-workers, and leaders. Most relational problems in organizations flow from this question: do people feel appreciated? This audiobook will help you answer “Yes!”

A bestseller on the list of books for personal growth—having sold over 300,000 copies and translated into 16 languages—this audiobook has proven to be effective and valuable in diverse settings. Its principles about human behavior have helped businesses, non-profits, hospitals, schools, government agencies, and organizations with remote workers.

When supervisors and colleagues understand their coworkers’ primary and secondary languages, as well as the specific actions they desire, they can effectively communicate authentic appreciation, thus creating healthy work relationships and raising the level of performance across an entire team or organization.

Growth-Minded Resources and Books for Personal Growth for Executives

Books on personal growth can offer valuable insights that extend beyond individual development—they can also shape leadership skills and enhance professional effectiveness. The Alexander Group is a global executive search firm dedicated to finding transformative leaders. We understand the power of continuous learning. Whether aiming for personal growth or seeking executive insights, these books can provide the inspiration and guidance needed to thrive in your personal and professional journey.

We can support your next C-level search. Contact us to explore how our executive search expertise can connect you with transformational opportunities that align with your vision of success.

One of the most frequently asked questions we get is “How do I get on a corporate board if I’m not already on a board?” The hardest board will be your first board.

Here is what you need to know.

1) The Process Is Different than Applying for a Full Time Position

A board seat is usually not a position for which you apply. It is much more like a sorority, fraternity, or even a posh club: Candidacy is by invitation only. While it is helpful to visit and make contacts with search firms, it should not be your only strategy. Search firms fill only a relatively small percentage of board seats though this number is increasing due to the need for highly specialized talents and an commitment to greater diversity.

Because someone can work and still serve on a board, it’s relatively easy for board members to recruit friends, former colleagues or executives with whom they’ve done business. A search firm may not be as helpful to you in seeking a board position as it would if you were looking for a C-suite role, simply because board searches are not put out to search nearly as often as executive positions are.

Secondly, Board positions do not turn over as frequently as C-Suite roles. Average tenure for directors in the larger companies of the S&P 500 Index and the broader Russell 3000 index is nearly ten years.

Lastly, it is expensive. Search firms charge anywhere from $70,000 to $200,000 to complete board searches. Many Boards inquire among their network before retaining a search firm.

2) Know Thy Strengths

What value could you bring to a board? Determine the industry and type of company where your background would be an asset. Would you meet the requirements to serve on a company’s Audit Committee? Do you have a background in a sought-after functional area, such as compliance, data security or executive compensation? Are you a diversity candidate? There are many functional areas or qualifications that boards are seeking to ensure that they have a well-rounded board.

Prepare an “elevator” speech that you will use to introduce your candidacy to search consultants and sources of referrals for board positions that articulates what you have to offer. You will also need a different type of resume that highlights your value to a board, ability to represent shareholders and includes interactions with your own or other boards.

3) Define Your Brand

What would someone learn about you if they Googled your name? Does your resume reinforce the assets you would bring to a board? (Define your strengths; see number 2 above). Who are you and how have you established yourself? What is your reputation? What enterprise challenges have you faced and successfully navigated?

4) Be Visible

It is not enough that you are good at what you do. Being selected for a board requires both an internal and external effort. This requirement is especially important if you are not currently working. One of the fastest ways to disqualify yourself from a board is not to be “current.” Board members today must be up to date with changes in business and technology. To this end, it is critical to becoming versed in social media. Have a LinkedIn profile complete with picture. Have an account with—and understand how to use—Facebook, Twitter, Instagram and TikTok (even if you don’t actually use it). Submit articles, blogs or comments to industry association websites and publications. Engage in online dialog with your peers on social media. Publish an article on LinkedIn that delves into your area of expertise.

5) It’s All About Contacts and Networking

Landing a board seat is both a numbers game and a contacts game. Let your investment banking, law, bank, public accounting, and consulting firm contacts know of your interest in being on a board and the value you would bring. Use LinkedIn to identify board members of companies whom you can contact. Note if any of the directors are close to retirement. Many individuals have found board positions by contacting venture capital firms. In addition to search firms, check out top registries such as the National Association of Corporate Directors, Catalyst (for women), and various universities that have board training programs. Stanford, Northwestern University’s Kellogg School of Management and Dartmouth offer corporate governance programs.

6) Start Small and Leverage Those Successes

Be willing to start small. Are there any not-for-profits for which you have a passion? If so, volunteer to be on their board, even at the local level. Are there small companies that are looking for a volunteer board? What about your church, child’s school, or trade association? Once you’re on an organization’s board, fellow board members are often senior executives from public companies with whom you can network. It may take two or three not-for-profit boards before you get the opportunity to join a for-profit board. We know several executives who got their start on public boards by working with emerging growth companies and rode with those companies as they went from a garage operation to a Fortune 1000 company.

Most executives agree that it is harder to land their first board position than it is actually to serve on a board. Look at your contacts and networking as investing for not only one board but future Board positions. Not surprisingly, most search firms who conduct board searches look first to those already serving on public boards.

Additional resources:

The Executive Leadership Council: Helps provide opportunities for African American executives.

The Hispanic Association on Corporate Responsibility: Serves as a resource for Hispanic executives vying for board service.

In 2019, I wrote about changes in the workplace during the past 20 years. Little did any of us know two years ago of the dramatic changes ahead of us in 2020. I wrote last November of our new normal of no business travel, remote work policies, and how the pandemic widened the gender inequality gap. Now that we are vaccinated (hopefully), my road warrior colleagues and I are gradually traveling and returning to in-person meetings with our clients. We are heeding the awkward cues of individual preferences for shaking hands, waving, fist bumps, masks, or no masks. Thankfully, the humor in the awkwardness is a nice ice breaker.

As John F. Kennedy said, “There is nothing more uncertain and changing than uncertainty and change.” The permanence of the following pandemic-related workplace changes remains uncertain.

Working remotely

As companies continue to bring employees back to the office, permanent workforce policies are taking shape in various formats: employees who will continue to work full-time from home, hybrid in-office and remote work arrangements, and back to the office full-time. Companies continue to grapple with policies that best support their business, culture, and employees.

A 2021 list of remote working statistic reports:

4.3 million people in the U.S. currently work remotely
16% of the world’s companies are 100% remote
44% of companies do not permit remote work
74% of workers say that having the option to work remotely would make them less likely to leave a company

TAG colleague Jean Lenzner recently wrote that many employees working remotely do not want to return to the office, and one-third would look for a new job if they were required to return to the office full-time. While employees will undoubtedly dig in their heels (er slippers) to continue to work from home, many executives are bringing employees back into the office. The Managing Partner of a large Midwest law firm required all of the firm’s attorneys and staff to return to the firm’s offices. He said that his firm’s collaborative, team-oriented culture was bruised by the pandemic and that he considered in-person interaction invaluable to the success and growth of the firm: “we walk the halls, pop in offices when we have thoughts and ideas; the spontaneity and collaboration are not the same when you have to send someone a calendar invite with a Zoom link to talk to them.”

Working nine to five is no longer the way to make a living

Standard office hours may become a thing of the past and, as a recent Robert Half survey reported, nearly 70 percent of professionals who transitioned to remote work because of the pandemic say they now work on the weekends, and 45 percent say they regularly work more hours during the week than they did before. I frequently receive emails from clients and colleagues at all hours who have changed their sleeping and waking hours – some hoot with the owls, and others are soaring with the eagles. I regularly find several emails in my inbox when I get up in the middle of the night and first thing in the morning. The convenience of working from home also makes working convenient at any time. Perhaps it’s a blurring of home and office time, and although I find it essential to be responsive, I try not to respond with an incoherent message while half asleep at three in the morning.

The death of the suit and birth of ‘workleisure.’

When I packed for my first business trip earlier this year, I had to dust off and shine a pair of dress shoes and make sure that my suits still fit – they did, albeit they were snug. At the client’s office, I was overdressed and noted that many in the office were in comfortable casual attire. I would have been better served to take note that popular ‘workleisure’ dress for Zoom meetings is also acceptable in-office attire for many companies. A recent Wall Street Journal article noted that more than two-thirds of American consumers plan to change their wardrobe from pre-pandemic styles as they return to the office to wear more comfortable clothes.

Video killed the radio star and is coming after business travel

As companies adapted to remote working, so did they to virtual meetings and conferences. A Deloitte survey reports that corporate travel is expected to reach 25 to 35 percent of 2019 levels this year but may increase to 65 to 80 percent next year. Although some believe that nothing beats in-person meetings, many companies are eager to reduce their travel expenses, and executives who previously traveled 80 to 100 percent of the time have adjusted to being home more than on the road. My partner John Lamar, who regularly traveled 300,000 miles a year pre-pandemic, is one of those people. He states, “One silver lining of the pandemic is that I realize I can maintain my client relationships by not being on the road four days a week plus I like being at home and the sense of normalcy it offers.”

Those of us in the executive search industry have mostly been strong advocates of in-person client meetings and candidate interviews. With more than a year of quarantine, we too have had to adapt and determine the best way to conduct virtual interviews while achieving the same results our clients expect.

Quite honestly, video meetings are not as effective as in-person meetings, and it is not as easy to form a long-term client relationship by video, but now that our industry has proven it can be done and our clients have a choice—and that is a good thing for everyone. Alex & Red and The Alexander Group will officially return to the office at the first of the year, though some of us are starting to work in the office on a part-time basis. Like many, I have missed seeing my colleagues, many of whom I have worked with for two decades, on a regular basis. I appreciate the routine, comradery, and sense of normalcy our offices offer.

Much has been written lately about emotional intelligence and the role it plays in a successful career. But what is emotional intelligence? I suppose I could take the position that the U.S. Supreme Court took with pornography: “I can’t define what [it] is…but I know it when I see it.”

Let me start by saying what emotional intelligence is NOT.

Emotional intelligence has nothing to do with your intellect or IQ. We all have seen many executives who are incredibly intelligent but don’t have a modicum of common sense. Recently, I interviewed one of the top software executives in the country. He arrived at the interview late with no apology and, after ordering a glass of wine at 3 p.m., continued to take call after call. And he really wanted the position for this start-up technology company.
Emotional intelligence is not friendliness or empathy. While solid interpersonal skills play a role in emotional intelligence, all recruiters have stories of candidates who overstep boundaries by being overly familiar and talkative. My colleague Bill recalls an executive who sends him birthday and Easter greetings every year despite the fact he met her once eight years ago. While Bill enjoys the shout out and it makes for a good story, he is not sure that the candidate has appropriately sized up their relationship or lack thereof.
Emotional intelligence has nothing to do with honesty and integrity. Actually, I believe that some of the best con artists, embezzlers, and self-promoters have a high degree of emotional intelligence, which makes them effective at their dubious profession.
Emotional intelligence is not equivalent to good judgment, though they overlap. Good judgment is synonymous with making solid business decisions and choices. While someone who has emotional intelligence often has good judgment, many make sound judgments from facts but miss the unspoken cues that someone with emotional intelligence gets.

There is substantial disagreement over what emotional intelligence is, how it is measured, and whether it can be taught. Emotional intelligence starts with reading the environment, listening to your audience, and assessing the appropriate response based on spoken and unspoken prompts. Here are five ways that it or the lack thereof has played out in the interview process.

You have a meeting scheduled from 5 to 6 p.m. Evidence of poor emotional intelligence is arriving at 4:10 p.m. or taking 45 minutes to address the first question of “tell me a little about your firm or background.”

Your meeting is at a hotel restaurant at 10 a.m. Your host orders black coffee. You, on the other hand, notice there is a lavish breakfast buffet and excuse yourself before it closes, so you order a custom-made omelet and pile your plate with an assortment of pastries.
For your meeting with a top recruiter for a CMO position, you think the best way to show why you could work from Frankfurt rather than move to London is by bringing your newest squeeze to the interview. You fail to notice the look of horror on the recruiter’s face as your companion orders snacks for the table and monopolizes the conversation.
You are meeting the CEO of a company and, granted, it is a sunny day outside, but did you really have to don a red dress and heels when on your prior meetings you noticed that navy suits were the order of the day?
You meet with executives for a company for which you want to work or do work. The executives disagree among themselves about the position or project. While it would be easy to spout off a quick response and jump into the fray, the better tack is to pause, listen and ask more questions so that you are not jumping in on an internal political issue or have not misread the underlying communication that was taking place.

These are obviously blunders that require you to bury your face in your hands. But the news is not all bad. Many executives have highly developed emotional intelligence.

Interviewing is a skill, and not an easy one to master. There’s something new to learn every time you sit down across a desk, share a cup of coffee or connect across an ocean via FaceTime or Skype for an interview.

In my 13 years in TV news, I have had the opportunity to interview thousands of people from all walks of life—politicians, celebrities, criminals, grieving families, heroic first responders—and no two interviews were the same. Even so, there are methods, models, techniques and tips that can be applied to bring out the best, or, in some cases, to (necessarily) discover the worst, in people.

Executive search involves interviewing a different set of people than TV news, of course; and the individuals we interview are generally happy to speak with us, seeing us as the gatekeepers to their next career move. But we still need that focus: bring out the best; weed out the worst.

Here are a few interview techniques I’ve perfected as a journalist:

1. Don’t be afraid to ask offbeat questions and catch your interviewee off guard.

Everyone comes to an interview with a script, rehearsed answers, and a determination to make the interview follow the direction that best suits them. Get them off script.

In my previous life, celebrities were the worst offenders. Having conducted hundreds of red-carpet interviews, every actor or director comes with a handful of sound bites that they’ve been given by their handlers. So instead of starting off with, “Tell me about your role” or “how difficult is it to transform into that kind of monster?” I would often ask something they weren’t expecting driven by the headlines of the day: “Is the #metoo movement changing Hollywood quickly enough?” or “Where do you stand on equal pay?”

In executive search, that translates to questions, such as “What has been the hardest time in your career?” or “What is a lesson you’ve learned in the past year?” I had one client who asked candidates how much sleep they got or the last book they had read.

I had a client who asked candidates how much sleep they got or the last book they had read.

By starting with something completely out of the blue you can shock your interviewee out of the script they have in their minds. Don’t be afraid to throw them off.

2. Be empathetic; realize that your subject is often under stress.

While some people need to be challenged, others need to be drawn out. As a journalist, I would invest more time with families who just lost someone to a terrible accident or crime, or families who’d lost everything in a wildfire or hurricane.

Some candidates also have great potential, but need more time to calm their nerves and reveal their best selves. As an interviewer, it is our job to accurately assess a candidate, even if that requires patience and some extra time.

3. Make it a conversation, not an interrogation.

Early in my news career, I covered the bust of a large marijuana-growing operation in a small town in Arkansas. We knew that the grower had been released on bail, and I wanted to see if we could get him to explain his side of the story. After knocking on dozens of doors in the neighborhood, we found our subject. We approached him conversationally and—to our utter surprise—he invited us to the back yard to show us where the police had been. It was quite the operation: The entire backyard was equipped with rows and rows of planters and hydroponic systems; the scent of marijuana was still in the air. I asked him what he had been growing, and he emphatically replied, “I thought they were tomato plants!” It made for some of the most entertaining TV I have ever produced.

I asked him what he had been growing, and he emphatically replied, “I thought they were tomato plants!”

Had I adopted the more aggressive approach, chasing this man into his home with a camera and a microphone, he would have slammed the door, and we never would have had that exchange (which later helped the police in their investigation).

In the interview process, whether it’s with an alleged illegal drug dealer or an executive, engaging your candidate in conversation and making them feel comfortable from the beginning is crucial. The more at ease your candidate is—even if they’re lying, as I believe my ‘tomato plant’ interviewee was—the more authentic the individual is going to be.

4. Short and to-the-Point.

Long-winded questions, with sub-clauses that meander this way and that, and pose one question while over-riding it with another slightly tangential point (think last week’s Congressional hearing with special counsel Robert Mueller), while trying to circle back to the original thought, leaves everyone confused and muddled. Just ask the question. One at a time.

5. Not everyone wants to tell the truth. We have to find it.

Have you ever met a politician who wanted to tell the truth, the whole truth and nothing but the truth? Neither have I. As a TV reporter, I couldn’t call any of the countless politicians I interviewed—Republican or Democrat—a liar on-air. But it was my duty to push them as much as I could, to put them on the spot, to call them out in a polite and probing way. It’s a balance of rephrasing the question and, if the subject tries to divert attention, re-directing the focus back to the initial point (even saying outright ‘that’s not the question I asked’ if necessary).

We all know candidates interviewing for high-level positions sometimes shade the truth, pad a résumé, highlight their strengths while trying to bury their weaknesses, demur over gaps in their resumes, etc. Everyone is a politician, to some extent, in an interview, selling themselves above all else. It’s our job to probe; it’s our job to get to the true character behind the facade.

6. Trust your intuition.

All good reporters have a sixth sense that tells them when something is amiss in a story. Good recruiters are no different. If an answer does not ‘feel correct’, follow your instincts and probe a little more.

From time to time, we interview candidates who have had a short stint in a position. Did the candidate leave because it was an uneasy fit or a bad experience, or was the company in financial trouble?

I follow up with questions, such as ‘What would your manager say about you, given your short tenure?’

My colleague Jane Howze, Managing Director at The Alexander Group, says, “I usually have a sixth sense about whether the person was asked to leave, or whether he or she left on their own accord. I follow up with questions, such as ‘What would your manager say about you, given your short tenure?’”

Her advice? “Follow your gut.”

Many companies today have introduced behavioral interviewing processes where the interviewer asks specific questions that test how a candidate behaves in a certain situation. In our opinion, this process, while beneficial, can rob the interviewer of the opportunity to pop a surprise question (as in tip #1 above) or to rely on the intuition that steers questions in a more relevant way.

Instead, the next time you interview, think like a journalist, and get the full story.

Over the course of our firm’s 35-year history, we have conducted nearly 800 operational, financial and administrative leadership searches for law firms—large and small, regional and global. During this time, law firms’ top business leadership position has become increasingly more strategic and global.

The Chief Operating Officer (or Executive Director, as the firm may title its top business leader) is responsible for managing the business operations of the firm. Interestingly, we have recruited a Chief Operating Officer for the same client three times in the past three decades. While the position description hasn’t changed significantly, the position requirements have changed dramatically.

With that backdrop, I thought it would be interesting to examine the experience and background of the COOs and Executive Directors of Am Law 100 firms. The results of our inquiry were mostly predictable, with a few surprises thrown in.

Does every law firm have a COO or ED?

Perhaps the biggest surprise is the number of Am Law 100 firms that do not have a Chief Operating Officer or Executive Director. Of the 100 top-grossing law firms, 87 have a COO or Executive Director (this is including current vacancies), with the trend decidedly toward calling the position Chief Operating Officer. Conversely, 13 firms do not have a COO/ED position. The largest firms currently not having the title (if not the role) are global giants Kirkland & Ellis (2,300+ lawyers) and Jones Day (2,500+ lawyers), which have long-time, highly respected veterans Brigitte Wooster and Bonnie Shute, respectively, as firmwide Chief Administrative Officers.

Long tenures are common

Of those in the COO or Executive Director role, 49 have been in their role for at least ten years and 35 have been in their role or at their firm for more than 15 years. Chuck Woodhouse at Gibson, Dunn & Crutcher, LeeAnn Black at Latham & Watkins, and Mark Langdon at Ballard Spahr win the prize for the longest tenure at 30+ years, though like many in the top role, all three joined their firm in financial roles. Of the Am Law 20, eight COOs and Executive Directors have been in their role or at their firm longer than 15 years. And let’s face it, no one will probably reach Earle Yaffa’s of Skadden Arps tenure. He joined the firm nearly 40 years ago and is retiring as a senior advisor at year end.

But there is turnover

Currently there are five active COO/Executive Director searches of Am Law 100 firms. Usually vacancies occur when long-standing COO/Executive Directors retire, while occasionally a COO/ED moves to a competitor or out of the industry.

The biggest surprise? Attorneys in the position

Almost one-fourth of all Chief Operating Officers or Executive Directors have law degrees. They fall into two categories: One group is comprised of partners in their firm who have been moved to an administrative leadership role. Others have law degrees, but have never practiced at their current firm.

What is the background of today’s COO?

A large number of Am Law 100 executive leaders hail from accounting or consulting firms. Most typically join law firms in a financial role and are promoted into the COO/ED role. There are at least nine COO/Executive Directors from Bain, Boston Consulting Group and McKinsey. Some were in financial/administrative management but others came from the consulting–specifically the strategy consulting practice of their firms.

There are interesting exceptions to the consulting and public accounting firm backgrounds that we see so often. Barnes & Thornburg’s Steven Merkel was formerly Chief of Operations at United States Military Academy at West Point and Mike Caplan at Goodwin Proctor successfully ran legal departments at Goldman Sachs and Marsh & McLennan. In keeping with its Bay Area roots, ten years ago, Morrison & Forrester tapped Pat Cavaney—who ran business operations at HP—for their COO role. At the time, it was seen as an innovative, out-of-the-box hire, but success and a broadening view of the role has changed that.

Future trends

It is an exciting time to be in law firm management. Global expansion, increasing complexity and, of course, compensation are attracting many non-law firm executives to the industry. At one time, law firms were somewhat reluctant to recruit from outside the legal profession, but no more. The success of those who have made the transition—coupled with the recognition that strategy, leadership and administrative talent are transferrable skills—will continue to broaden the talent pool for this role.

Three professionals collaborate in a law firm office, focusing on a computer screen, symbolizing teamwork and the role of a law firm CMO.

The role of the law firm CMO has undergone a remarkable transformation over the past two decades. Once a position focused on basic promotional activities, it has evolved into a strategic leadership role driving firm growth, client engagement, and innovation. Today’s law firm CMOs are at the forefront of integrating technology, data analytics, and law firm internet marketing strategies to help firms stay competitive in an ever-changing legal landscape.

Law Firm Marketing Officers: Then and Now

In 2016, law firms were navigating a significant period of change, becoming increasingly complex global organizations. They grew through internal expansion and acquisitions, mirroring trends in broader American business. Clients had also evolved; they could no longer be counted on to remain with a law firm for generations. Legal industry marketing, once considered undignified and restricted by professional conduct rules, had already become a critical function—a necessity for firms aiming to survive in a competitive landscape.

Fast forward to 2024, and these dynamics have only accelerated. The competition for corporate clients remains fierce, underpinned by advanced marketing technologies like predictive analytics, AI-driven tools, and digital-first strategies. Firms have shifted from relying on traditional approaches to marketing for law firm success to adopting multi-channel law firm marketing strategies.

These strategies align with the latest chief marketing officer trends, leveraging technology to deliver personalized client experiences at scale. This transformation is reflected in the evolving role of law firm CMOs. One retired Am Law 100 CMO recalled joining his firm in 1990 when the partners were just beginning to ask what the “World Wide Web” was and whether it had any relevance to their work. Back then, the role was primarily administrative, focused on tasks like creating brochures, operating collating machines, and even preparing seating charts for events. The CMO described how these responsibilities, though necessary, offered little in terms of strategic impact.

Today, that world feels like a distant memory. The responsibilities of CMOs in 2024 have evolved beyond recognition. They are now expected to lead data-driven decision-making, integrate advanced technologies, and play a direct role in shaping firm-wide business strategies. What was once an administrative function has become a cornerstone of law firm competitiveness in the modern era, with CMOs positioned as strategic leaders at the heart of client engagement and innovation.

The Strategic Role of Business Development in Law Firm Marketing in 2024

The role of the law firm CMO has evolved dramatically, becoming increasingly vital as firms navigate a fast-paced, globalized market. In 2024, the CMO is not only a strategic partner in defining and communicating the firm’s brand but also a key driver of innovation, client experience, and firm-wide growth. These leaders oversee complex, data-driven marketing strategies while ensuring alignment with business development goals. CMOs are tasked with recruiting, retaining, and developing cohesive, high-performing teams, often distributed across multiple locations and time zones.

Modern law firm CMOs are also expected to play a direct role in securing and expanding client relationships. Using advanced tools like client relationship management (CRM) platforms, predictive analytics, and artificial intelligence, they deliver personalized, data-informed approaches that build trust and deepen client engagement. This shift reflects the industry’s demand for CMOs who can translate data insights into actionable strategies, advancing business development in law firms to drive outcomes.

Additionally, the career trajectory for law firm CMOs has expanded. While some still move into COO or Executive Director roles, many now transition into positions like Chief Strategy Officer, Chief Client Experience Officer, or even CEO roles within related industries. These career paths highlight the growing influence and versatility of CMOs as strategic leaders in law firms and beyond.

Law Firm CMO Compensation in 2024

As the role of the law firm CMO has expanded into a cornerstone of strategic leadership, compensation trends reflect this growing importance. In 2024, CMOs in law firms command competitive salaries that rival those of their counterparts in other professional services industries. On average, law firm CMO salaries range from $250,000 to $500,000 annually, with additional bonuses and incentives often tied to firm performance, business development milestones, or client retention metrics.

Factors influencing compensation include the size of the firm, geographic location, and the complexity of the CMO’s responsibilities. For example, CMOs involved in global law firm marketing with extensive business development functions or technology-driven strategies tend to be on the higher end of the salary spectrum. Additionally, firms increasingly offer comprehensive benefits packages, including equity options, profit-sharing opportunities, and robust professional development programs, to attract and retain top marketing talent.

Beyond base salaries, CMOs often receive additional compensation in the form of signing bonuses, long-term incentive plans, and performance-based bonuses, which can significantly increase their overall earnings. This reflects the critical role CMOs play in driving firm growth and adapting to an ever-changing legal landscape.

As firms continue to prioritize innovation and client engagement, law firm CMO compensation is expected to remain competitive, ensuring that the role attracts dynamic, forward-thinking leaders capable of meeting the demands of the modern legal industry.

Law Firm Marketing and Business Development Continues to Evolve

The role of law firm marketing leaders has continued to evolve, necessitating a broader and more sophisticated skill set. Firms, from global legal law firms to those focusing on small law firm marketing, are increasingly recruiting professionals from diverse industries, including technology, consulting, and financial services, to infuse innovative strategies and perspectives. This trend reflects a commitment to adopting best practices from sectors that have long embraced data-driven marketing and client engagement.

Historically, law firms began this diversification by hiring professionals from public accounting and consulting firms, which had established global brands ahead of the legal industry. Some marketing leaders transitioned from legal practice, seeking roles that better aligned with their talents. Notably, in the early 1990s, Howrey & Simon appointed Mary K Young, a consumer products marketing manager, to lead its global marketing efforts, signaling a shift towards valuing diverse marketing expertise.

By 2016, The Alexander Group’s research indicated that approximately 25% of Am Law 100 firms had hired CMOs from outside the legal industry. This trend has accelerated, with recent external hires including executives from leading firms in various sectors. The expansion of CMO responsibilities to encompass business development is evident in titles such as Chief Business Officer, Chief Strategy Officer, and Chief Client Services Officer. Among the Am Law 100 firms that have appointed new CMOs in the past three years, a significant number have incorporated “business development” into the title, underscoring the integrated approach to marketing and client relationship management.

This progression highlights the legal industry’s recognition of the need for marketing leadership in law firms. It emphasizes crafting comprehensive law firm marketing plans capable of driving growth and innovation in a competitive landscape.

The Evolution of Law Firm Marketing Leadership: Trends from 2016 to 2024

In 2016, law firm marketing functions were undergoing rapid evolution, with several notable trends beginning to shape the industry. One significant development at the time was the integration of business development professionals into global practice groups. These professionals worked closely with practice management teams to create tailored strategies that aligned with both client needs and market conditions. Some firms even began consolidating oversight of business development and practice management functions under a single leader, offering career-broadening opportunities for professionals in both fields.

Fast forward to 2024, and these trends have matured and expanded. Today, business development is no longer just embedded in practice groups; it is deeply integrated into firm-wide operations. CMOs and their teams are leveraging cutting-edge tools like artificial intelligence, predictive analytics, and client journey mapping to create data-driven strategies that address market shifts in real-time. The roles of marketing, business development, and practice management have blurred, with some firms appointing Chief Growth Officers or Chief Strategy Officers to oversee these interconnected functions.

Additionally, the rise of digital transformation has redefined the skills required of law firm marketing leaders. In 2024, future-ready CMOs must be adept in areas like digital marketing, CRM system optimization, and global client experience management. Firms are also expanding their functions for marketing a law firm to include specialists in data science, content strategy, and even ESG (Environmental, Social, and Governance) communications, reflecting the broader trends influencing the legal industry’s direction.

As the legal market grows increasingly competitive and globalized, the role of law firm marketing executives will continue to evolve. The next wave of innovation is likely to include even greater reliance on automation, advanced personalization, and AI-powered insights, ensuring that marketing leaders remain central to driving firm growth and client satisfaction.

The Evolving Impact of the Law Firm Chief Marketing Officer

The role of the law firm CMO has transformed into a cornerstone of strategic leadership, driving growth, innovation, and client engagement in an increasingly complex and competitive legal industry. From leveraging advanced technologies and data analytics to integrating business development into firm-wide strategies, CMOs are shaping the future of law firm success. As the demands of the role continue to evolve, law firms are seeking dynamic leaders capable of navigating global challenges while delivering exceptional value to clients.

To learn more about finding or becoming a transformative law firm CMO, contact The Alexander Group today. Our expertise in executive search can help you connect with leaders who will drive your firm’s success.