There are many lessons to glean from the challenges that businesses faced during the COVID-19 pandemic. Leaders were suddenly tasked with guiding their organization through a volatile, ever-changing environment in which decisions had to be made quickly while keeping the health of their company and their workforce a priority.

For the thousands of pre-pandemic executive searches we conducted, the traits our clients most often asked us to look for were traits associated with high-performing business leaders: financial acumen, risk assessment, persuasive negotiating tactics, etc. Now, our clients are prioritizing the mental health of their workforce, and are seeking executives that not only have an aptitude for typical business skills, but who also possess traits that have proven to be effective in promoting the emotional stewardship of a workforce. Today’s most successful leaders display adaptability, empathy, and humility in executing their responsibilities.

Adaptability is key in a fast-paced business world. Adaptive leadership is defined by its emphasis on creativity, innovation, collaboration, and mutual respect to produce long-term change. A leader with these qualities can quickly assess a situation, identify the best course of action, and implement a plan that achieves results.

According to McKinsey, “adaptability is the critical success factor during periods of transformation and systemic change.” Surviving change is not the hallmark of adaptability, rather it is the ability to endure change, and use those learned experiences to move forward with purpose.

Empathy is another important leadership characteristic. Executives who are empathetic can see things from other people’s perspectives and understand their feelings. They can then use this understanding to build trust, motivate others, and resolve conflicts. This leadership quality proved especially important during the height of the pandemic when people were experiencing considerable amounts of stress.

Moreover, empathy has been shown to reverse the strains that stress puts on a person, particularly in their job performance. According to a Catalyst study of 889 employees, empathy has some profound effects on job performance. For example, 61% of employees who responded as having empathetic leaders were able to be more innovative, 76% reported being more engaged in their work, and 50% expressed that their workplace was more inclusive.

Microsoft CEO Satya Nadella credited the empathy he developed while raising his severely disabled son with shaping his drive to instill an empathetic culture at work. Empathy, Nadella writes, “[is] a quality that shapes our mission of empowerment at Microsoft and our quest to meet unmet and unarticulated needs of customers. And it’s the quality that helps us as a society move forward in creating new opportunity for all.”

Daniel Lubetzky built an entire company around the idea of empathy. He founded KIND with the idea that people would not only do the “kind thing” to their body by giving it a healthier snack option, but by doing kind things for others through acts of service and kindness. He believes that empathy gives executives a distinct competitive advantage.

He explains, “When I understand people with ease, I can accomplish more in both my business and my private life. Being able to access these skills is especially valuable in those moments when you feel threatened and your fight/flight instinct kicks in. If you can ask yourself questions like, ‘where is this person coming from?’ then you’re able to get to a more productive place quicker, thereby creating value for business and society.”

Humility is another highly sought-after characteristic among organizations looking for their next executives. Many companies even go as far as to have potential candidates do some sort of personality analysis or ask probing questions during the interview process designed to get a better idea of their aptitude for humility.

For example, humility-focused questions such as “Do you appreciate teammates’ feedback at work?” or “As a leader, do you think you’re entitled to more recognition than the rest of your team?” have become ways to determine a candidate’s ability to lead with humility, which, according to studies, has led to increased employee engagement, lower turnover, and stronger teamwork.

A study conducted by the University of Singapore and Arizona State University found that humble CEOs are more likely to have better-performing management teams, leading to better overall company performance. Antonia Hock, global head of the Ritz-Carlton Leadership Center, was asked by the Society for Human Resource Management what managers could do to lead with humility. She advised to ask yourself a few questions after leading meetings or having one-on-ones with your team members:

  • “Did I ask for feedback, ideas and opinions because I was really engaged or just as a token way to close?”
  • “Were the concepts, ideas or processes that I presented first vetted with employees at various levels? ‘Leaders miss on this one all the time,’ Hock says. ‘No one likes to be asked to buy into directives that they had no voice in forming.’”
  • “Did I acknowledge the role that others played in creating, designing or driving my ideas or thoughts? ‘Great leadership does not exist in a vacuum, so actively [point out] who advised you, inspired you or contributed,’ Hock adds. ‘If you don’t have anyone in this category, that’s a problem.’”

As businesses evolve, and the world continues to throw new challenges their way, executives are looked to for steady leadership. Although there are numerous traits that successful executives must have, perhaps the most important are the ones that define their personality. Adaptive, empathetic, and humble leaders are the ones best positioned to quickly gain the confidence of their teams, which is the foundation for success.

Hierarchy chart showing Chief of Staff role

Chief of Staff role means strategist. Gatekeeper. Advisor. These aren’t just buzzwords for resumes or LinkedIn profiles. They are the critical duties of a role becoming prevalent in the C-Suite.

The Rise of the Chief of Staff Role in Business

TV shows like “The West Wing” and recent turnover at the Presidential level have attracted national attention to the role of Chief of Staff (COS). Once primarily a government or military role, Chiefs of Staff (COS, for short) are beginning to appear on the rosters of non-government organizations. The trend started in the tech industry about five years ago, as many former government officials left Washington, D.C., to join Silicon Valley startups.

“I first saw the role emerge more than 10 years ago in the financial services space,” says Jane Howze, Managing Director at The Alexander Group. “Larry Green held the title at Tudor Pickering Holt & Co. for six years, working side by side with President and Founder Dan Pickering.”

Today, the chief of staff role has spread into banking, arts, professional services firms, and media. Warren Buffett has a Chief of Staff, as do Amazon’s Jeff Bezos and Merck’s CEO Kenneth Frazier. Venture capitalist Peter Thiel’s COS famously went on to become the Chief Technology Officer of the United States.

The demand for transparency, corporate accountability, and the rise of social media mean that many chief executives are becoming more like politicians or public personalities, spending more time connecting with the public and the media. Chief executives need a way to offload the work that isn’t getting done. Enter the Chief of Staff.

How the Chief of Staff Role Accelerates C-Suite Careers

As a researcher for an executive search firm, I often identify Chiefs of Staff as potential C-suite candidates. Chiefs of Staff learn firsthand what it takes to run and grow a business, and this experience can accelerate their careers. They possess valuable experience in operations, finance, or human resources—or all of the above—and make excellent candidates for Chief Operations Officer, Chief Strategy Officer, and many other C-Suite roles, depending on the search.

Chiefs of Staff are also highly influential: This influence has helped women and people of color in the role forge their unique career paths. “They are being positioned as the next wave of C-Suite executives themselves, which is really exciting,” says Caroline Pugh, COS to President of CareJourney. “The chief of staff role could be the very role that finally evens out the gender disparity in boardrooms.”

Karen van Bergen, former CEO of Omnicom Public Relations Group, spent three years as Chief of Staff to the President of McDonald’s Europe before she advanced to the CEO role. Today, she serves as Dean of Omnicom University, the holding company’s long-standing management development program. Kathleen Lynch joined UBS Group Americas as Chief of Staff and a strategic advisor to senior management; today, she serves as Chief Operating Officer.

”It’s the best leadership course you could potentially take,” said Nate Jenkins, Chief of Staff to Founder and Chief Executive of Sidewalk Labs, Daniel L. Doctoroff. “I am expanding how I both take in information and make decisions.”

Key Responsibilities of the Chief of Staff Role

Beyond being the chief executive’s right-hand, a COS will likely take on a specific focus while acting as a trusted partner to the chief. Sound ambiguous? “No Chief of Staff is the same,” according to Scott Amenta, another Chief of Staff profiled in a 2019 New York Times article. Dennis Yu, Chief of Staff at Chime, described the role as a “foil to the principal”. Like a weird kind of work twin? “Yes,” he replied.

Maggie Hsu, former Chief of Staff to the Zappos CEO, describes the variety of responsibilities a Chief of Staff may take on:

These tasks could include scheduling and planning meetings, attending meetings alongside the executive to take notes, and subsequently following up on post-meeting action items. They may coordinate the executive’s calendar, keep critical contact information up to date, and help them prioritize their tasks. A COS must be organized, efficient, and flexible.

Tracking important initiatives, keeping stakeholders updated on a project’s status, and managing project teams. The ability to build relationships between business units is a crucial skill for a COS focused on project management. It is also essential to be able to track the full lifecycle of a project from start to finish while keeping an eye on the big picture.

This could include running the budgeting cycle, conducting quarterly business reviews, preparing for board meetings, tracking financial metrics, or evaluating investment opportunities. This blend of administrative and strategic duties is a common task for a Chief Operating Officer (COS).

It’s an ambiguous role, custom-designed to fit the needs of a specific executive. As a result, the COS may take on projects that do not fit within any one business unit or function, such as developing new ideas and business opportunities, establishing new functions or business units, designing functional strategies, or providing decision support to stakeholders. Problem-solving skills are a must.

Some Chiefs of Staff have human resources backgrounds; they may evaluate the organizational structure to identify gaps, update the recruitment process, carry out diversity and inclusion initiatives, or work with the Chief Human Resources Officer to streamline HR processes. They can play a part in a company’s people operations, influencing the company culture. Being people-oriented is essential, regardless of the duties assigned; it is invaluable in this case.

Excellent communication skills are crucial for this role, as the COS serves as the chief executive’s representative to their contacts and the public. The COS may spend much of their time fielding internal and external communications for the executive, vetting media requests, attending meetings on their behalf, and maintaining critical relationships. Excellent verbal and written communication skills are essential.

Why Trust is Central to the Chief of Staff Role

Regardless of the blend of functional responsibilities, one quality trumps all others: Trust. An effective Chief of Staff serves as a trusted advisor who represents and protects their executive’s reputation, and acts as a trusted sounding board for politically sensitive and confidential matters. “The executive is constantly getting requests for their time, money, advice, or other resources, and they need someone who can vet and respond to these requests appropriately,” says Hsu. “This requires a high degree of understanding and trust between the COS and the executive.”

Why Your Company Might Need a Chief of Staff Role

“The main purpose of a chief of staff is to add firepower to the person he or she has been hired to support,” according to Chris Hutchins, the founder and CEO of Grove. Need that firepower in your C-suite? Hutchins suggests an organizational audit to identify tasks that are consuming too much of your chief’s time and to determine what a COS could take on for them.

Ultimately, a Chief of Staff role will mean different things to different chief executives and will be an extension of that executive. No two are alike.

Brian Rumao, Chief of Staff to Jeff Weiner, LinkedIn’s CEO, said that while he has program management and strategic responsibilities, the role “has no boundaries or preconceived notions of how to measure success.” When discussing the details of his core responsibilities, Weiner said, “The core part of the role is clearly defined. Above that, the role is ultimately what you make of it.”

Is It Time to Add a Chief of Staff Role?

Whether your executive team is growing or your CEO needs bandwidth, the chief of staff role could be the operational force multiplier you’re missing.

At The Alexander Group, we specialize in placing strategic leaders—including experienced Chiefs of Staff—who add clarity, structure, and influence to the C-suite.

Let’s talk about your leadership needs.

The Alexander Group celebrated 40 years of executive search leadership with an April celebration at The Podium at Porsche River Oaks in Houston. The evening drew more than 150 clients and friends of the firm, culminating in speeches from Managing Director and Founder Jane Howze, Managing Director John Lamar, and long-time client ​Larry​ ​Jobe,​ ​former​ ​Regional​ ​Managing​ ​Partner ​​of​ ​Grant​ ​Thornton. 

Other clients and friends of the firm attended the party, including Bud Simpson, a client since 1993. Bud was the former Chief Human Resources Officer for Coastal Corporation and a local not for profit leader. We also welcomed Linda Lang, former CEO of Jack-in-the-Box; Steve Taylor, CEO of the Arthritis Foundation, Phil Rudolph, former General Counsel of Jack-in-the-Box, Keith Fullenweider, Chairman of Vinson & Elkins, Kent Zimmerman, Senior Partner of Zeughauser Group, Nick Peacock, Chief Operating Officer of Baker Botts, Jay Sears, Managing Partner of NewQuest, Jim Katt CEO of US Cryo, Tom Brackin, CEO of American Omni Trading, and Andy Baker, former Managing Partner of Baker Botts.

Revved up and ready for the next four decades (and more) of service to our clients, the party featured a host of Porsche’s newest cars, a curated selection of light bites and special sips, a 360-camera booth, and a drawing for one party guest, who won Porsche test track experience.

Scroll through the images below for a look at The Alexander Group celebration.

National law firm, Carlton Fields, appoints Maria Anderson to lead attorney recruiting, development, and retention strategies.

Headshot of Maria Anderson as Director of Legal Talent Management at Carlton Fields

Client: Carlton Fields | Role: Director of Legal Talent Management | Candidate: Maria Anderson

Recruiters: John Mann, Managing Director; Michael Doering, Senior Associate

Overview

Carlton Fields, a nationally recognized law firm serving a wide range of industries, partnered with The Alexander Group, a global executive search firm, to recruit a Director of Legal Talent Management. As the firm continued its strategic growth, it needed a proven leader to oversee attorney recruitment, professional development programs, and long-term retention strategies across its offices.

Key Leadership Need

Carlton Fields sought a Director of Legal Talent Management who could lead full-cycle recruiting, design structured professional development initiatives, and strengthen the firm’s attorney engagement and retention programs. The ideal candidate would bring a blend of operational leadership, recruiting expertise, and a focus on attorney career advancement within a client-focused law firm environment.

The Alexander Group’s Approach

Managing Director John Mann and Director Michael Doering conducted a targeted search, focusing on legal recruiting executives with strong leadership backgrounds in midsize and large law firms.

Search priorities include:

  • Deep experience in lateral partner, associate, and summer associate recruitment
  • Strong focus on talent development, retention programming, and DEI initiatives
  • Ability to build scalable frameworks to support attorney engagement and firm culture

Maria Anderson stood out due to her nearly two decades of leadership at Hughes Hubbard & Reed LLP, where she served as Director of Legal Personnel and Recruitment, overseeing attorney hiring, training, and career progression programs.

Successful Placement and Impact

Maria Anderson joins Carlton Fields as Director of Legal Talent Management. She will oversee attorney recruiting, design professional development initiatives, and collaborate with leadership to align talent strategies with the firm’s long-term growth goals.

Immediate Impact:

  • Enhances lateral hiring and summer associate recruitment processes
  • Develops formalized career development frameworks for attorneys at all levels
  • Launches attorney retention and engagement programs tailored to practice group needs
  • Strengthens the firm’s overall attorney experience and internal mobility opportunities

About Carlton Fields

Carlton Fields is a national law firm with offices across the Southeast and nationwide, serving clients in sectors including financial services, healthcare, construction, and technology. The firm is recognized for its commitment to client service, collaboration, and legal innovation.

About The Alexander Group

The Alexander Group is an executive search firm headquartered in Houston. The firm specializes in placing senior leadership across legal services, life sciences, healthcare, financial services, energy, technology, consumer goods, and nonprofit sectors, helping clients achieve growth through strategic talent acquisition.

Ready to transform your leadership team with proven talent? Partner with The Alexander Group to find the executives who will drive your growth.

A few months ago, I reached out to an individual at a Fortune 500 company about a potential opportunity with a client. His background was unusual in that he had leaped from a domestic role into a position with substantial global responsibility. As it turns out, there was a story there.

In his prior role, he had been in close competition with a colleague for an Asia Pacific position. He had more experience than his colleague and had been working long hours in preparation for the move. When his colleague was awarded the role however, he was dumbfounded. He’d been passed over for the promotion, and his spirit was crushed.

This is not an uncommon story. Many strong performers are ambitious and enthusiastic for their next internal role. Getting passed over is disheartening. The real question is, what do you do next?

Take a deep breath… keep your cool

After taking a few days to process his emotions, this executive spoke to his managers to garner a better understanding of the situation. They reassured him that big things were in the works. They encouraged him to maintain his work ethic and get better acquainted with what the company was doing—not only in Asia, but on a global scale.

Two years later, a global position opened in the organization and, today, he manages every region across the globe. And the colleague who was promoted to the APAC position? That colleague now reports to him.

He is a perfect example of what to do when faced with professional setbacks. Disappointment, anger, and frustration are natural reactions but “in the moment, those emotions may prompt you to vent to the wrong people, snap at your manager or, worse—quit,” warns Mike Guerchon, Chief People Officer at Okta. It’s crucial to remember that “how you confront difficult situations is a reflection of your maturity and readiness to take a leadership position.” Keep your composure and maintain a professional demeanor.

Also, be sure to not let this disappointment reflect poorly on your performance. You still have a team to manage, targets to achieve and numbers to nail. “Don’t let those emotions interfere with your productivity,” writes Forbes contributor Andy Molinsky. Resilience is key. How you deal with disappointment demonstrates your EQ and readiness to take on additional leadership responsibilities.

“It’s not always possible to make things better, but it is always possible to make things worse,” advised Ben Dattner, author of The Blame Game and founder of Dattner Consulting. This is critical to remember while emotions are running high. Take a deep breath, go through the emotions once you have left the office, and collect your thoughts on how to proceed.

Talk to your manager

After the heat of the moment has passed, and your emotions have calmed, approach your manager and have a candid conversation. Listen closely, and be inquisitive.

While a combination of variables can influence internal talent decisions, here are a few common culprits that may be at play:

  1. Background is too light. Every organization has specific needs. If the role encompasses a broad range of responsibilities, you may be missing a key component, such as international experience, change management or business development.
  2. Too experienced. Yes, it happens! Fulfillment requires a balance between the knowledge to get the job done and the opportunity to grow. If you can do the role in your sleep, you’ll be bored in less than a year and casting your eye to the horizon.
  3. Lack of gravitas. Do you project a polished, professional approach? Are you engaging, calm and confident? Consider how you connect with clients, colleagues and the highest levels of management.
  4. Politics. “As much as we all wish promotions would go to the most talented, hardworking and dedicated people,” writes one Forbes contributor, “decades of office politics tell us that’s not always the case.”
  5. Bad timing. Are you halfway through a critical project? Been in your role less than a year or two? Are organizational changes in the works that may impact your position? Timing is everything, and sometimes beyond your control.
  6. It’s not you. Sometimes, there is simply someone better suited for the role. Maybe the person you were up against has slightly more experience or contributed to the bottom line in a way you’re not aware of. Or there could be broader, long-term factors involved.

Plan your next move

Now that you’ve gone through the emotions and have gained a clearer understanding as to why you were passed up, it’s time to transform a negative situation into a springboard for opportunity.

  • If you discover you are missing specific experience, talk to your manager about a career plan so you get that experience. Reinvest in your current role, and look for opportunities to innovate and expand your scope of work.
  • Are you missing soft skills, such as diplomacy, communication skills or emotional intelligence? Ask a mentor for honest feedback and get coaching if you need to. Take up a management training course to hone leadership qualities.
  • Bad timing? Short tenures and unfinished projects reflect poorly on you and disrupt your organization’s productivity. Invest more time in your current role. It will pay off in the long term.
  • If you suspect politics are at play, find a way to heal bad blood. Network with the people in the department or region to which you aspire. Build a base of positive support, especially among top leaders.

Know when to leave

Internal opportunities for advancement can be limited, especially as you rise to more senior levels. If, after careful assessment, you believe you’ve reached an impasse, it may be time to explore external opportunities.

While conducting a search for a Chief Marketing Officer for an Am Law 100 firm, I met a potential candidate who at the time served as a Director of Marketing. I asked her why she was considering a new opportunity. She told me that there had been turnover in the senior leadership at her firm, and most of the C-suite had turned over in the past two years. When the CMO announced his retirement, she was confident that she would be offered the position. Around the same time, however, a new Chief Operating Officer joined the firm and, rather than promoting from within, he brought the CMO from his former firm on board.

This candidate handled the situation with grace and humility, but quietly started exploring the market. She knew she was ready for the next step in her career, and without a viable near-term option at her current firm, she prepared to make her move.

Today, she is Chief Marketing Officer at a prestigious and profitable international law firm. She left her former firm on good terms and exemplifies the type of individual our clients retain us to recruit.

“Getting passed over for a promotion can feel like an impossible-to-overcome roadblock in your career path,” advises one Forbes contributor. “But by learning as much as you can from what went wrong and staying resilient, you can turn a negative into a positive that’ll help you land the next one.”

The Milken Institute, a global think tank, appoints Kevin Herglotz to lead business development, partnerships, and strategic growth initiatives.

Headshot of Kevin Herglotz as Executive Vice President of Institutional Advancement at The Milken Institute

Client: Milken Institute | Role: Executive Vice President, Institutional Advancement | Candidate: Kevin Herglotz

Recruiters: Jane Howze, Managing Director; Sarah Mitchell, Director

Overview

The Milken Institute, a globally recognized nonprofit think tank advancing solutions to the world’s most critical challenges, partnered with The Alexander Group, a global executive search firm, to recruit an Executive Vice President of Institutional Advancement. As the Institute expanded its global impact, it sought a dynamic executive leader to drive business development, institutional partnerships, fundraising, marketing, and government engagement initiatives.

Key Leadership Need

The Milken Institute was looking for an Executive Vice President of Institutional Advancement who could lead cross-functional teams spanning business development, global events, marketing and communications, and external affairs. The role required a leader with proven expertise in scaling nonprofit and mission-driven organizations, building international partnerships, and developing high-impact strategic initiatives.

The Alexander Group’s Approach

Managing Director Jane Howze and Director Sarah Mitchell conducted a national search targeting senior executives with experience across nonprofit advancement, business development, strategic partnerships, and global communications.

Search priorities included:

  • Proven leadership scaling nonprofit, governmental, or mission-driven organizations
  • Expertise in building global partnerships, marketing, and event management strategies
  • Strong strategic planning and team leadership capabilities

Kevin Herglotz emerged as the leading candidate with more than three decades of experience in executive leadership roles spanning government, business, and nonprofits, including his prior leadership at HPA Strategies, the National AIDS Memorial, and Safeway.

Successful Placement and Impact

Kevin Herglotz joins The Milken Institute as Executive Vice President of Institutional Advancement. He will lead efforts to expand the Institute’s partnerships, drive business and program development, and elevate the Institute’s visibility and influence globally.

Immediate Impact:

  • Oversees global business development, marketing, communications, and government relations initiatives
  • Leads strategic partnerships to support the Institute’s global conferences and policy platforms
  • Develops growth strategies aligned with the Institute’s long-term mission objectives
  • Strengthens internal team performance across advancement functions

About The Milken Institute

The Milken Institute is a nonprofit, nonpartisan think tank that advances collaborative solutions to global challenges by connecting leaders in finance, public health, technology, philanthropy, and public policy. Through events, research, and partnerships, the Institute drives impactful initiatives that improve lives worldwide.

About The Alexander Group

The Alexander Group is an executive search firm based in Houston, known for delivering transformative leadership across nonprofit, healthcare, legal services, financial services, life sciences, technology, and energy sectors. The firm partners with organizations seeking growth, innovation, and global impact through strategic leadership placements.

Seeking proven leaders to elevate your mission-driven organization? Partner with The Alexander Group to secure the executives who create impact.

The American Heart Association, a national nonprofit organization, appoints Sharlene Jenner to drive digital marketing innovation and engagement.

Headshot of Sharlene Jenner as SVP of Digital Marketing at The American Heart Association

Client: The American Heart Association | Role: SVP, Digital Marketing | Candidate: Sharlene Jenner

Recruiters: Amanda K. Brady, Managing Director; Jean Lenzner, Managing Director

Overview

The American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. It partnered with The Alexander Group, a global executive search firm, to recruit a Senior Vice President of Digital Marketing. As the organization sought to strengthen its digital-first engagement strategy, it needed a visionary marketing leader to amplify its science-driven mission through digital innovation, emerging technologies, and strategic storytelling.

Key Leadership Need

The American Heart Association sought an SVP of Digital Marketing who could drive integrated digital marketing strategies, leverage emerging technologies like AI for personalized engagement, and align marketing initiatives with the organization’s mission-driven goals. The ideal candidate would bring deep expertise in digital ecosystem leadership, omnichannel marketing, and data-driven decision-making in a nonprofit or large-scale mission-driven environment.

The Alexander Group’s Approach

Managing Directors Amanda K. Brady and Jean Lenzner lead a national search to identify digital marketing executives with proven success in scaling engagement strategies, driving innovation, and aligning digital ecosystems with organizational impact goals.

Search priorities included:

  • Expertise in digital transformation, omnichannel marketing, and marketing technology leadership
  • Proven ability to lead high-performing teams and integrate emerging technologies into marketing strategy
  • Experience aligning digital marketing strategies with organizational missions and revenue growth initiatives

Sharlene Jenner rose to the top with over two decades of leadership experience at organizations such as Vizient, AbelsonTaylor, and Hilton Worldwide, where she specialized in driving digital innovation, marketing transformation, and audience-centered storytelling strategies.

Successful Placement and Impact

Sharlene Jenner joins The American Heart Association as SVP of Digital Marketing. She oversees the strategy and execution of digital marketing initiatives, content strategy, and the integration of emerging technologies to drive relevance, engagement, and revenue growth across both consumer and scientific audiences.

Immediate Impact:

  • Leads digital engagement strategies aligned with the AHA’s brand and mission
  • Introduces AI-driven personalization and data analytics to enhance marketing campaigns
  • Strengthens omnichannel marketing efforts across consumer, professional, and donor audiences
  • Elevates the AHA’s digital brand presence through innovative content and storytelling

About The American Heart Association

The American Heart Association is a nonprofit organization devoted to saving people from heart disease and stroke, the two leading causes of death worldwide. Through groundbreaking research, education, and advocacy efforts, the Association helps millions live longer, healthier lives.

About The Alexander Group

The Alexander Group is an international executive search firm headquartered in Houston. Serving nonprofits, healthcare organizations, legal services, technology firms, and more, The Alexander Group helps mission-driven organizations secure transformative leadership to drive strategic impact and sustainable growth.

Looking to elevate your organization’s digital strategy? Partner with The Alexander Group to find the visionary leaders who drive engagement and growth.

National insurance leader, GEICO, appoints Tangela Richter to lead legal operations, regulatory compliance, and risk management.

Headshot of Tangela Richter as General Counsel at GEICO

Client: GEICO | Role: General Counsel | Candidate: Tangela Richter

Recruiters: John Lamar, Managing Director; Sarah Mitchell, Director

Overview

GEICO (Government Employees Insurance Company) is one of the largest and most recognized auto insurance companies in the United States. It partnered with The Alexander Group, a global executive search firm, to recruit a General Counsel. As GEICO continues to expand and navigate a dynamic regulatory environment, it sought a highly experienced legal leader to oversee all aspects of legal operations, corporate governance, compliance, and risk management.

Key Leadership Need

GEICO wanted a General Counsel who could lead the company’s legal strategy across regulatory compliance, corporate governance, litigation, risk management, and M&A support. The ideal candidate would possess extensive experience advising senior leadership teams, overseeing large legal departments, and aligning legal strategy with organizational growth objectives in a fast-paced environment.

The Alexander Group’s Approach

Managing Director John Lamar and Director Sarah Mitchell conducted a focused national search targeting senior legal executives with extensive leadership experience in insurance, financial services, and regulated industries.

Search priorities included:

  • Expertise in corporate governance, securities law, regulatory compliance, and litigation management
  • Proven ability to advise C-suite leadership on strategic initiatives and operational matters
  • Experience leading large, high-performing legal teams in highly regulated environments

Tangela Richter emerged as the ideal candidate, bringing over two decades of leadership experience across organizations such as Wells Fargo, American Express, LendingClub, and the U.S. Securities and Exchange Commission, where she consistently advised on governance, compliance, and strategic legal issues.

Successful Placement and Impact

Tangela Richter joins GEICO as General Counsel. She will lead all legal, regulatory, compliance, and risk management functions, supporting GEICO’s growth strategies while ensuring operational integrity across its national footprint.

Immediate Impact:

  • Strengthens corporate governance practices and regulatory compliance frameworks
  • Advises senior leadership on legal risk and business strategy alignment
  • Leads internal and external counsel management for operational efficiency
  • Develops proactive legal strategies to support the company’s continued expansion

About GEICO

GEICO is a national provider of auto insurance and related products, serving millions of policyholders throughout the United States. As a subsidiary of Berkshire Hathaway, GEICO is dedicated to providing affordable and reliable insurance services while upholding a customer-first philosophy.

About The Alexander Group

The Alexander Group is a global executive search firm based in Houston. The firm partners with leading organizations in insurance, financial services, technology, healthcare, and professional services to recruit senior leaders who drive innovation, growth, and operational excellence.Building a world-class leadership team starts with the right search partner.

Discover how The Alexander Group helps organizations secure transformative legal and executive talent.

How is DEI Changing - Leaders discus DEI

Key Points:

  • How is DEI changing? Many companies are moving towards more subtle, “Quiet DEI” initiatives, continuing their commitment to diversity without explicitly labeling it as DEI.
  • There is a continued leadership commitment to DEI. Despite reduced public enthusiasm, many C-suite leaders remain dedicated to promoting DEI values within their organizations.
  • Evolving DEI Strategies include a focus on organically integrating diversity efforts into broader business practices to better capture everyday workplace cultures.

Peruse the headlines, and it seems the Diversity, Equity, and Inclusion (DEI) movement has moved on—at least for now.

The roster of companies distancing themselves from DEI hiring and practices is a Who’s Who of familiar names—Zoom, Home Depot, DoorDash, Tractor Supply, and Lyft. Social and cultural tastemakers Meta, Tesla, and X join the mix of major corporations that cut DEI teams by 50 percent or more in 2023. 

It’s a far cry and a fast fall from the surge of DEI hiring and policies established in the wake of George Floyd’s 2020 death. Whether moved by altruism, public pressure, or even economic gains, American companies prioritized racial equality, building teams dedicated to diversity, equity, and inclusion. 

Evolution of DEI Practices

The push for DEI rose to public consciousness in 2020, but its roots are embedded in the Civil Rights movements of the 1950s and 1960s. Affirmative action and equal employment legislation such as Title VII of the Civil Rights Act of 1964, the Equal Pay Act of 1963, and the Age Discrimination in Employment Act of 1967 were the foundation for DEI, setting the stage for future growth.

.Fast forward 65 years, and you can see how DEI is changing in practice in academia and corporations worldwide.

The Supreme Court’s 2023 decision overturning affirmative action in college admissions fueled the DEI pushback, creating a domino effect throughout academia.

Shifts in Diversity, Equity, and Inclusion Initiatives in Education

The Chronicle of Higher Education tracks how DEI is changing through legislation and found state legislators have introduced at least 65 anti-DEI bills since 2023. Florida, North Carolina, South Dakota, Tennessee, and Texas have passed legislation that prohibits colleges from having diversity, equity, and inclusion offices or staff and bans mandatory diversity training, among other things.

The decision also prompted executives nationwide to reexamine their diversity, equity, and inclusion programs, resulting in the disbanding of programs and internal DEI hires.

Adjustments in DEI Implementation in the Corporate Sector

Most recently, Tractor Supply Co., the largest rural lifestyle retailer in the U.S., took a public step back from its robust DEI policies, citing customer feedback as the reason for eliminating its carbon emissions goals and DEI programs.

With its highly respected board and management group and legacy of community engagement, the company made the decision out of respect for its customers, who include recreational farmers, ranchers, homeowners, gardeners, and pet enthusiasts.

In a press release on June 27, 2024, Tractor Supply Co. said, “We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart.”

The company listed five key changes in the release, including “…eliminating DEI roles and retiring our current DEI goals while still ensuring a respectful environment” and “no longer submitting data to the Human Rights Campaign.”

Tractor Supply Co. isn’t alone in its DEI shift.

Changing Trends in DEI Approaches in Workplace Settings

Washington Post reporter Taylor Telford disclosed that Zoom’s chief operating officer Aparna Bawa told employees the company would replace its internal DEI team with DEI consultants who would “champion inclusion by embedding our values…directly into our people programs rather than as a separate initiative” according to a Jan. 29 memo.

Elon Musk, the billionaire owner of X, Tesla, and SpaceX, echoed the sentiments of billionaire investor Bill Ackman, who shared his thoughts about DEI on X, calling it “inherently a racist and illegal movement in its implementation even if it purports to work on behalf of the so-called oppressed.” 

Musk followed Ackman’s post with his own, saying, “DEI is just another word for racism. Shame on anyone who uses it. DEI, because it discriminates on the basis of race, gender, and many other factors, is not merely immoral, it is also illegal.”

Data from the job search site Indeed further supports how DEI is changing. There is a decline of dedicated DEI policies with a 23 percent decline in job postings with “DEI” in the title or description between November 2022 and November 2023.

The Pew Research Center data shows how the political fault lines reflect the country’s thoughts about DEI. The Pew survey found that 78% of Democratic and Democratic-leaning workers say focusing on DEI at work is a good thing, compared with 30% of Republican and Republican-leaning workers.

How Is DEI Changing or Expanding? 

So that’s it, then? Is DEI done? After all, Musk said DEI is immoral, and data shows a reverse in hiring, so it must be true.

Well, not exactly.

How is DEI Changing - Evolving DEI

Despite data and the change in hiring, many companies are pursuing Quiet DEI, reframing efforts without using acronyms.

A November 2023 survey conducted by Littler Mendelson P.C., the largest global law practice devoted to representing management in employment, employee benefits, and labor law matters, revealed that despite the gloom and doom of the headlines, the C-suite is still actively pursuing and expanding its diversity, equity, and inclusion strategies.

More than 300 C-suite executives, including Chief Executive Officers, Chief Legal Officers, and Chief Diversity Officers representing a diverse range of industries and company sizes, responded to the survey, which shed light on DEI’s future.

Highlights include the following:

  • More than half of U.S. executives say their organizations have expanded their diversity, equity, and inclusion strategies over the past year despite an increased backlash against broader diversity initiatives.
  • 57% of C-suite executives in the U.S. said they had grown their diversity commitments over the past 12 months, even as 59% reported growing opposition to diversity programs in the U.S. following the U.S. Supreme Court’s decision to roll back affirmative-action college admissions policies in June 2023.
  • 91% of C-suite leaders say the Supreme Court rulings have not lessened their prioritization of DEI.

“Most of the business leaders with whom I speak across the professional services and nonprofit sectors continue to support a broad definition of diversity, equity, and inclusion that rejects the echo chambers of old and capitalizes on how the differences make them stronger,” said Amanda K. Brady, Managing Director and Chief Client Officer, The Alexander Group.

Transition of DEI Programs Should Be Straightforward

There is room for improvement, or rather clarity of program execution. Thirty-five percent of the executives said their organizations need clear plans and goals relating to DEI initiatives.

The survey revealed the most popular initiatives tend to be straightforward and established. These include providing training and professional development opportunities to diverse employees and providing organization-wide DEI or “implicit bias” training and educational resources, which have already been implemented or are in the planning stages at 77% of organizations.

About three-quarters of executives (73%) also say their organizations already provide or plan to develop mentorship opportunities for diverse employees.

This data rings true for Jane Howze, Managing Director of The Alexander Group. She has experienced multiple shifts across the executive recruiting landscape throughout her career and says DEI hiring practices may currently look different, but they have taken root.

“Our firm has seen many trends over its 40-year history, and the pendulum always swings back. While there may be a pause in highlighting DEI initiatives, you must think about it in the long term, and we do,” Howze said.

How Diversity, Equity, and Inclusion are Evolving To Stay In Place

How is DEI Changing - Caroline Wanga

Growing DEI effectively is undoubtedly an evolving process. Caroline Wanga, President and CEO of Essence Ventures, Co-Founder of WangaWoman, and former Chief Culture, Diversity, and Inclusion Officer at Target, thinks it’s time for corporate DEI efforts to take a step back and ask critical questions.

These are Wanga’s five prompts for reframing the corporate DEI discussion:

1. Do your workplace policies give individuals permission to express themselves and ask for what they need?

For the amount of time I invested in being in all the right places for DEI, none of my numbers moved because I was there. My numbers moved when people saw me come to work with dreadlocks and finally started wearing their vacation braids to work.”

2. Do your mentorship programs pair employees based on their appearance or the deeper qualities they need to succeed?

Corporate America mentorship should be aligned to the needs of the person and the best person who can give them that. What they happen to look like should not be a factor in whether they’re a good mentor.”

3. Does your workplace offer space for employees to truly listen to each other?

We were teaching everybody how to come out and say stuff that makes people uncomfortable… What we forgot to do is teach people how to listen to it.”

4. Do your DEI programs foster personal accountability and action?

The next time you use the word ‘ ’instead of saying I need DEI to do this, or I’m worried that DEI is doing this, take out the word ‘ ’and put your name and see how you feel. Because if you’re not doing it, I don’t care about DEI.”

5. Are your DEI initiatives primarily for meeting business objectives or creating a more humane workplace?

DEI is not about ‘How many of this do you have? ’DEI is not about meeting goals. DEI is about teaching people how to get in touch with what they are good at.”

Bottom line in answer to “How is DEI changing in the future?”

DEI initiatives aren’t going anywhere.

“The firms I have spoken to indicated they are doubling down on their DEI initiatives,” said John Lamar, Managing Director of The Alexander Group. “Prioritizing diversity in their workforce, leadership, and client engagements will continue, as will efforts on creating an inclusive workplace culture.”

Transformations in DEI Strategies and Progression of DEI Efforts By Executive Leadership

The evolution of Diversity, Equity, and Inclusion (DEI) efforts highlights that while public enthusiasm for DEI may have declined, these initiatives are far from over. Many organizations are transitioning to a more discreet, “Quiet DEI” approach, showing continued individual leadership commitment despite broader corporate pullbacks. Leaders remain dedicated to organically embedding DEI principles into business practices, underscoring the importance of diversity as a long-term goal. As DEI strategies adapt, the focus shifts toward sustainable integration that reflects the fundamental values of leadership and employees.

Moving forward, consider how your organization can continue to prioritize diversity, equity, and inclusion in the evolving workplace landscape. Whether through quiet initiatives or more visible commitments, DEI should remain integral to leadership strategy. Connect with us to learn more about integrating DEI seamlessly into your business practices.

The Alexander Group proudly announces Leah Salinas has joined the firm as a Director in its Houston office. Salinas’ clients include a broad range of middle-market companies, and private equity and venture capital firms. 

“Leah’s record of helping clients build impactful executive management teams—particularly in the energy sector—is a terrific fit for us,” said Amanda Brady, Managing Director of The Alexander Group. “We are delighted to welcome her to our team.”

Salinas has extensive experience recruiting energy executives for leadership roles, with an emphasis on midstream, transition, and carbon capture, and also for the industrial, manufacturing, distribution, technology, and construction sectors.

“I am thrilled to join The Alexander Group, with its 40 year history, a global presence, and outstanding reputation.  The firm’s client-first commitment, coupled with its research-intensive approach, gives it a competitive edge and makes it an exceptional home  for long-lasting client relationships,” Salinas said.